SOURCE: The Marketing Directors

The Marketing Directors

September 10, 2010 11:16 ET

The Marketing Directors Awarded Six Condominium Projects by ST Residential

Unparalleled Approach to Real Estate Sales and Marketing Backed by Research Lands Atlanta-Based Company Southeastern Deal

ATLANTA, GA--(Marketwire - September 10, 2010) -  ST Residential has named The Marketing Directors as the exclusive sales and marketing firm for five condominium projects in Atlanta and one in Houston. Comprising the industry's most seasoned real estate professionals, The Marketing Directors provides creative solutions including market analysis, research, onsite sales and marketing, training, leasing and sales programs.

In Houston, The Marketing Directors oversees sales and marketing at Mosaic on Hermann Park. In Atlanta, The Marketing Directors handles The Atlantic, the finest homes in Atlantic Station; The Brookwood, high-end homes in Buckhead; Luxe, the boutique-style Midtown condominium tower; Serrano, the Sandy Springs community with Atlanta at its doorstep; and Horizon at Wildwood, high rise living in Wildwood.

"We had the luxury of choosing partners in each of the cities where we have assets who are the best of the best," says Wade Hundley, ST CEO. "The Marketing Directors undoubtedly fit this bill. They are the sales and marketing leaders in the multi-family housing industry and ST is proud to partner with them."

"After going through a grueling process in which ST interviewed all of the real estate companies in Atlanta, including some more recognized national firms, I believe they chose The Marketing Directors because we are a forward-thinking organization, as is ST," says The Marketing Directors President, David Tufts. "Our years of local market knowledge paired with a global viewpoint really set us apart. Because we have a singular focus and are condominium experts, it's a perfect fit."

"Tenacity, deep market knowledge and expertise helped us to prevail in the selection process," says Uri Vaknin, senior vice president of The Marketing Directors.

The Marketing Directors offers a strategic approach to sales and marketing with its unparalleled Market Insights, led by Ph.D., Dr. Aletta Barnard. It produces a quarterly report with sales statistics, trends and future indicators available exclusively to its clients.

"National breadth and local insight coupled with broad-based media and social media platforms were certainly a benefit that we brought to the table," explains Betty Harbourt, executive vice president of The Marketing Directors.

The Marketing Directors, LLC, was founded in 2007 by Tufts. He and Adrienne Albert, Marketing Directors, Inc.'s Chief Executive Officer, collaborated to create a team of the most highly experienced real estate professionals in the Southeast to service developers specializing in high density residential sales and marketing. With over 30 years of experience, The Marketing Directors is well positioned to be the solution to developers in any market condition. The Marketing Directors, LLC represents real estate clients and developers throughout Atlanta; Houston; Boca Raton, Orlando, Tampa, St. Petersburg and West Palm Beach, Fla.; Chapel Hill, N.C.; Huntsville, Ala.; and Memphis and Nashville, Tenn. The Southeast offices are headquartered in the Four Seasons Tower at 75 14th Street, Atlanta, Ga., and 121 South Orange Avenue, Suite 1500 in Orlando, Fla. For more information, visit or find us on Facebook.

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