SOURCE: HarvestINFO

May 09, 2005 15:32 ET

The McClatchy Company Selects HarvestINFO™ to Develop Local Shopping Channels

MASON, OH -- (MARKET WIRE) -- May 9, 2005 -- The McClatchy Company has selected HarvestINFO's newest shopping platform, Marketplace Local, as a key element in a comprehensive local shopping strategy for their online publications.

Headquartered in Sacramento, California, The McClatchy Company is a leading newspaper and Internet publisher, with 12 daily and 17 community newspapers. Marketplace Local is scheduled to debut in late spring for The Sacramento Bee, The Modesto Bee, and the Star Tribune in Minneapolis-St. Paul.

"The local marketplace is critical to the success of online newspapers," said Christian A. Hendricks, Vice President, Interactive Media, for The McClatchy Company. "The appropriately named Marketplace Local," he said, "provides a cornerstone on which to build that local strategy."

HarvestINFO's marketplace solutions are designed to provide a unified online shopping experience combining traditional classified advertising with retail inventory and other forms of advertising. McClatchy will work with HarvestINFO to integrate Marketplace Local with McClatchy's InSite user registration system and a suite of related best-of-breed solutions for local search, online commerce, analytics and targeting.

"This is an exciting opportunity for Harvest to partner with McClatchy and offer Marketplace Local to its markets. The innovation of the McClatchy properties utilizing Marketplace Local will bring a truly compelling shopping product to their local markets," said Joe Rueth, President of HarvestINFO.

HarvestINFO is the market leader in online advertising solutions for the newspaper. To learn more about turning your website into the ultimate Shopping Channel in your market, visit their website at www.harvestinfo.com or call 513.701.3000 ext. 248.

About HarvestINFO

HarvestINFO was founded in 1996 and is located in Mason, Ohio. Today HarvestINFO serves over 400 newspapers worldwide, representing over 50 publishers. HarvestINFO provides newspapers with the #1 local/regional shopping solution for all advertisement types.

About The McClatchy Company

The McClatchy Company, headquartered in Sacramento, California, is a leading newspaper and internet publisher. It publishes 12 daily and 18 non-daily newspapers located in western coastal states, North and South Carolina, and the Twin Cities of Minneapolis/St. Paul. McClatchy has daily circulation of 1.4 million and Sunday circulation of 1.8 million. McClatchy's newspapers include, among others, the Star Tribune in Minneapolis, The Sacramento Bee, The Fresno Bee and The Modesto Bee in California, The News & Observer (Raleigh, NC), The News Tribune (Tacoma, WA) and the Anchorage Daily News. McClatchy also operates leading local websites in each of its daily newspaper markets, offering readers information, comprehensive news, advertising, e-commerce and other services, and owns and operates McClatchy Interactive, an interactive operation that provides websites with content, publishing tools and software development. McClatchy is listed on the New York Stock Exchange under the symbol MNI.

Contact Information

  • Contact:
    Michael Galamb
    V.P. Sales & Marketing
    HarvestINFO, Inc.
    513.701.3000 ext. 246
    513.701.3019 FAX
    mgalamb@harvestinfo.com