SOURCE: THE MELT

The MELT

September 12, 2012 08:00 ET

The MELT Launches Bus Fleet, Accelerates Growth

Now Serving Grilled Cheese Happiness... Anywhere

SAN FRANCISCO, CA--(Marketwire - Sep 12, 2012) - The MELT, an innovative and fast-growing Bay Area casual eatery, today announced the roll out of a national 100 Melt Bus fleet. This is part of the five-year, 500 retail location plan that The MELT is aggressively deploying. The first MELT "Bus Stop" will be at the center of the historic San Francisco landmark Ghirardelli Square and is scheduled to open Thursday, September 13. The MELT Bus fleet will expand to 15 new locations by year-end.

"We see a future of 'wheels and walls,' the convergence of brick-and-mortar retail and mobile food trucks," said Jonathan Kaplan, founder and CEO of The MELT. "Our new MELT Bus fleet now gives us the ability to bring happiness anywhere, from airports to zoos and everywhere in between."

Unlike traditional food trucks, The MELT Bus will have fixed Bus Stops with specific hours of operation in high-traffic locations that maximize day-part revenue. The MELT Bus will offer 100% of the same focused menu and high quality customer experience of a 2,000 square foot MELT Store in a 200 square foot MELT Bus. Bus Stops will also feature potable patios complete with music, signature orange umbrellas and schoolyard seating. 

The MELT Bus will also leverage the company's innovative mobile ordering technology that enables online order and pay at melt.com. Customers can scan their QR code and skip the line at any MELT Store or Bus Stop. Like all MELT retail locations, The MELT Bus will provide a free WiFi hotspot to all customers. 

Consistent with The MELT's eco-friendly values, the new bus fleet and its generators are powered by biodiesel. Visit melt.com for a complete list of retail locations, including all Bus Stops, and operating hours.

About THE MELT:
Headquartered in San Francisco, California, The MELT is a fast casual restaurant business that specializes in high-quality grilled cheese sandwiches and seasonally fresh soups. The MELT is currently operating six retail locations in the Bay Area. The growth of The MELT is fueled by a solid management team led by Flip Video founder Jonathan Kaplan, and a top-tier board of directors including Ron Johnson, former head of retail operations at Apple and current CEO of JC Penney; acclaimed chef and restaurateur Michael Mina; Michael Moritz of Sequoia Capital; and Bruce Dunlevie of Benchmark Capital. 

For more information, visit http://themelt.com. Like us on Facebook and follow us on Twitter.

Contact Information

  • Press Contact:
    Liz Einbinder
    CommStrat
    415-577-8255
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