SOURCE: THE MELT

July 28, 2014 08:00 ET

The MELT Launches Catering -- Bringing Grilled Cheese Happiness Everywhere

Popular Fast Casual Restaurant Business Creates An Innovative Smart Box Delivery System to Ensure Hot, Fresh and Crispy Grilled Cheese

SAN FRANCISCO, CA--(Marketwired - Jul 28, 2014) - The MELT, a growing chain of fast casual eateries, today announced the launch of its new catering business featuring innovative new 'Smart Box' technology that's uniquely designed, patented and engineered by the company to ensure melts always arrive hot, fresh and crispy. The MELT will bring a unique and delicious new catering option to grilled cheese lovers in San Francisco, with additional markets being added this fall in the greater Bay Area and Los Angeles.

The MELT required an inventive catering box solution that could meet the company's high quality standards for delivering fresh, hot and crispy grilled cheese happiness. Turning to its Silicon Valley roots, the company developed advanced technology to reinvent food delivery with their new Smart Box -- the food industry's first catering delivery system using sophisticated software to perfectly balance humidity, heat, and air circulation. The Smart Box design dramatically improves catered food quality and redefines today's food delivery experience.

"We want to ensure the best product experience for our guests whether in store, at the office or for any occasion," said Jonathan Kaplan, CEO of The MELT. "We just couldn't find an existing catering delivery solution that could do the job, so we invented one ourselves."

The Smart Box means grilled cheese happiness is now available anytime, anywhere - from office lunches to birthday parties. Everyone loves a hot, fresh and crispy grilled cheese, especially when it's delivered right to them.

Over the past three years, The MELT has transformed the fast casual food industry with its state-of-the-art mobile ordering system and proprietary high tech cooking equipment, delivering customers a menu of 100% all-natural, classic cheesy goodness -- grilled cheese, homemade soups and farm fresh salads with grilled cheese croutons, handcrafted fountain sodas and artisanal soft serve ice cream. Its innovative business approach has helped The MELT to emerge as a leader in the fast casual restaurant space.

The new catering business will extend the reach of The MELT's 15 popular locations in California. The Melt will begin catering from their other stores in the Bay Area's South Bay, Peninsula and Los Angeles this fall. Go to www.themeltcaters.com for a complete menu and to place an order.

About The MELT:
Headquartered in San Francisco, California, The Melt's mission is to 'Serve Happiness'. Currently operating 15 locations throughout California, this fast casual eatery combines chef-inspired, 100% all-natural, wholesome foods with innovative online ordering technology in an eco-friendly environment. The growth of The Melt is fueled by a solid management team led by Flip Video founder Jonathan Kaplan and a top-tier board of directors including Ron Johnson, former head of retail operations at Apple; Mike Moritz, Bruce Dunlevie and Michael Marks, three prominent silicon valley venture capitalists; and Michael Mina, a James Beard award winning chef and restaurateur.

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