SOURCE: Paytronix Systems, Inc.

Paytronix Systems, Inc.

August 10, 2015 09:00 ET

The Melting Pot Streamlines Gift Card Management for Franchisees With Paytronix

Automates and Simplifies Cross-Franchise Redemption, Management & Reporting for More Than 125 Restaurants

NEWTON, MA--(Marketwired - Aug 10, 2015) - Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, announced today that The Melting Pot Restaurants, Inc., the world's premier fondue restaurant franchise, has migrated its gift card program to the Paytronix Platform. The move to Paytronix will allow The Melting Pot to more consistently manage the execution of its gift card program across more than 125 of the franchise's restaurants.

Providing a one-of-a-kind dining experience built around the celebration of food and life, The Melting Pot offers a popular gift card program, which has boosted the brand's sales during the holiday season and throughout the year. Yet, the continued growth of The Melting Pot franchise, with more than 15 new restaurants in development around the world, had lately made management of the gift card program increasingly complex. The system was originally designed so that when franchisees sell gift cards, they maintain that liability. Consequently, The Melting Pot was finding it a challenge to track and monitor each card individually from sales to redemption. Paytronix was selected to streamline that process.

"It was always a tricky process to total the monthly figures in spreadsheets and move the appropriate money to each of our various restaurants to match gift card activity they'd performed," said Scott Pierce, Chief Financial Officer for Front Burner Brands, restaurant management company for The Melting Pot Restaurants, Inc. "With Paytronix, it's easy for me and each restaurant to run reports. With one click, the software lets each franchise see its store's exact outstanding gift card liability."

Paytronix automated the gift card accounting process that used to take Pierce and his team a full day of work each month. The Paytronix platform streamlines the gift card program with:

  • Simplified accounting - from money movement to discount tracking to liability and escheatment reporting, helping clients keep track of third party sales channels
  • Automated processes - with special accounting and management to determine what portion of a gift card's sale goes to which party
  • Discount tracking - provides The Melting Pot and other franchises with an organized way to track discounts by sales channel such as Blackhawk, Costco, or other third-party gift card sales channels.

"Gift cards from Paytronix offer a host of features that automate the gift card process to meet the unique accounting needs of franchise operations," said Andrew Robbins, president and co-founder of Paytronix. "The Melting Pot deployment was quick and easily integrated with existing POS systems. The end result was a smooth conversion and redemption experience for both The Melting Pot's headquarters as well as its franchisees."

About The Melting Pot Restaurants, Inc.
Founded in 1975, The Melting Pot has offered a unique fondue dining experience for 40 years. As the premier fondue restaurant franchise, The Melting Pot Restaurants, Inc. has more than 125 restaurants in 35 U.S. states, Canada, Mexico and Southeast Asia, and more than 15 international locations in development. A leading polished casual dining franchise, The Melting Pot was recognized as the No. 1 casual dining restaurant in the Nation's Restaurant News 2015 Consumer Picks report. Known for offering a choice of fondue cooking styles and a variety of unique entrées, The Melting Pot's menu also features cheese fondues, salads, fine wines and chocolate fondue desserts. Fondue fans can join The Melting Pot's Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with The Melting Pot, please visit www.meltingpotfranchise.com.

About Paytronix Systems, Inc.
Paytronix's proprietary guest engagement platform helps more than 250 restaurant and retail chains manage and grow more than $10 Billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 20 million loyal guests -- through mobile, social and today's most innovative digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.