SOURCE: THE MELT

The Melt

November 12, 2014 09:00 ET

The Melt® Launches Juicy New Menu

Popular Fast Casual Restaurant Adds Good-for-You, 100 Percent All-Natural Burger Melts and Chicken Melts to Grilled Cheese Offerings

SAN FRANCISCO, CA--(Marketwired - Nov 12, 2014) - THE MELT, a growing chain of fast casual eateries, today announced the addition of burger melts, chicken melts, russet potato fries and creamy mac & cheese, adding to the menu's already expansive grilled cheese melt offerings. The new, creatively designed menu items, which will be available at all of The Melt stores by Thanksgiving, exemplify the company's founding commitment to bring wholesome, fresh, 100 percent all-natural ingredients to everyday American classics.

Looking to forever change the category, The Melt's culinary team threw the traditional burger build out the window and aimed to create the best tasting burger that was also good for you. The innovative ground-up build creates the perfect first bite of a flavorful juicy burger followed by a cooling effect from the fresh shredded lettuce tossed in house-made Melt Sauce. The company's signature celebration of cheese can also be found throughout all the new menu items right down to melted cheese on both sides of the bun to create a playful and delicious "cheese smile" effect.

The unique melts are handcrafted and made-to-order using only the highest caliber ingredients usually reserved for full-service restaurants: a custom blend of Angus and Wagyu beef, all-natural chicken breast, an array of high-quality real aged cheeses, artisan breads and buns, and farm fresh produce -- collectively creating the ultimate melt flavor profile. Fresh epicurean toppings include: charred jalapenos, grilled onions, farm-fresh avocados and tomatoes, house-pickled onions and nitrate-free bacon.

"Our founding mission was to serve happiness to families through 100 percent all-natural, wholesome American classics," said Jonathan Kaplan, Chairperson and CEO of The Melt. "We're thrilled that our new menu is the evolution of our mission to ensure American families can enjoy the foods they love while also being good for you."

The Melt's new menu items include; an Original burger melt, spicy Mission burger melt, Double Bacon BBQ burger melt, a Caesar spinach Bird chicken melt, 'Shroom chicken melt, Buffalo chicken melt and a Truffle grilled cheese melt. New side offerings include; three cheese Trio macaroni & cheese, a T-Mac truffle fontina macaroni & cheese, Naked fries with Melt Spice and Well Dressed fries with aged cheeses, crumbled bacon and crispy onions.

In addition to The Melt's local craft beer selection, the company worked closely with an award winning sommelier to carefully curate a new wine program offering food-friendly popular varietals that best pair with the new menu including: Chardonnay, Pinot Grigio, Cabernet Sauvignon and a red blend from popular winemakers such as Beringer, Coppola, Justin, Robert Mondavi, Santa Margherita and more.

The Melt didn't stop the inventive renovation just between the buns. Since launching three years ago, The Melt's innovative menu and technology focused business approach has helped the company to emerge as a leader in the fast casual restaurant industry. When the newly retrofitted stores reopen this month they will be equipped with The Melt's signature technology upgrades -- including new in-store ordering kiosks and digital display monitors highlighting the company's mouth-watering menu, seasonal specials and commitment to the environment. These upgrades join the company's patented advanced online ordering system, mobile smartphone app, proprietary high tech cooking equipment and a successful catering 'Smart Box' for hot and fresh delivery. The new expanded menu will be available for 'Smart Box' catering -- bringing not only ooey gooey grilled cheese melts, but also perfectly toasted burger melts, fresh chicken melts and crispy fries to customers via this state-of-the-art catering technology.

ABOUT THE MELT:
Headquartered in San Francisco, California, The Melt's mission is to 'Serve Happiness.' Currently operating with locations throughout California, this fast casual eatery combines chef-inspired, 100 percent all-natural, wholesome foods with innovative online ordering technology in an eco-friendly environment. In July 2014, the company developed and launched its catering 'Smart Box' to deliver perfectly crispy bread and ooey gooey grilled cheese to customers. The growth of The Melt is fueled by a solid management team led by Flip Video founder Jonathan Kaplan and a top-tier board of directors including Ron Johnson, former head of retail operations at Apple; Mike Moritz, Bruce Dunlevie and Michael Marks, three prominent silicon valley venture capitalists; and Michael Mina, a James Beard award winning chef and restaurateur.

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