The Mezzanine Group

The Mezzanine Group


May 29, 2015 11:48 ET

The Mezzanine Group Helps Lanworks Launch New Brand

Updated Corporate Identity Reflects the Strength of Quiet-Spoken IT Firm

TORONTO, ONTARIO--(Marketwired - May 29, 2015) - Lanworks is one of those dream companies that marketers love to work with. They have a strong history, phenomenal team, deep expertise and the ability to handle complex IT situations. They're great at what they do and deliver great work for their clients. But marketing isn't Lanworks' strong suit. They are classically Canadian - humble and quiet, despite having many strengths to shout about.

Lanworks decided to change that about six months ago. They talked with a number of marketing firms and choose to work with The Mezzanine Group, a marketing company that specializes in working with small and mid-sized business-to-business companies.

After 100 days of working together, Mezzanine is proud to support Lanworks in unveiling their new brand and website (

Business people are changing how they find and select business partners. As a result, branding and a strong online presence are increasingly important for business-to-business companies. For companies like Lanworks, who have grown dramatically over the past twenty-five years and kept pace with the evolution in the IT industry, it's vital that the company's external market image reflect the company's internal strengths. The refreshed brand better reflects Lanworks today, and symbolizes the company's dynamic future.

"Brand is an increasingly vital part of marketing for small and mid-sized B2B companies," says Lisa Shepherd, president of The Mezzanine Group. "Having a strong brand means having a strategy, messaging that customers and prospects can identify with, and a helpful and easy-to-use website. It leads to customers and prospects knowing your company and having trust in it. And that means customers are more likely to engage with you for their business needs."

"From the very beginning, Lanworks has had a strong commitment to delivering the best service and solutions to our customers," says Lanworks CEO, Eric Rydzkowski. "The Mezzanine Group understood our business and our commitment to our customers, and helped us develop a strong new brand, messaging and web presence. We're excited about how it's already helping us connect with past and new customers."

Lanworks provides Core IT Infrastructure, Lifecycle Support & Endpoint Management, and Managed Business Continuity Services solutions for businesses. Learn more about their brand update here.

About Lanworks

For over 25 years, Lanworks has been committed to delivering the best IT solutions to businesses, by investing in partnerships with clients, building relationships with vendors and distributors, and truly valuing our employees. Through the five pillars of expertise in our service portfolio - Life Cycle Management, Security, IP Communications, Advanced Infrastructure, and Collaboration - we're positioned to assist our clients through the entire cycle, from early stages of evaluating IT solutions to post-implementation support.

About The Mezzanine Group

The Mezzanine Group is a marketing company that works with business-to-business companies. Mezzanine provides embedded marketing professionals on a fractional basis for companies who want great marketing, but don't want to hire an extensive marketing team to get it. Mezzanine's decades of experience bring superior marketing to B2B companies who have superior products, and services and want to tell the world about them.

Contact Information