July 07, 2010 09:00 ET

The Mill Writes the Future With BlueArc Storage Solution

BlueArc Mercury Provides Winning Storage Performance for Epic World Cup Commercial

SAN JOSE, CA--(Marketwire - July 7, 2010) - BlueArc® Corporation, a leader in scalable, high-performance unified network storage, today announced that The Mill, a world-leading visual effects (VFX) studio, relied on two clustered BlueArc Mercurys in creating the VFX for "Write the Future," a three minute, soccer-themed advertisement for Nike that has captured the world's attention during the World Cup.

The feature length advertisement has set a new precedent in commercial production, with film worthy computer graphics (CG). The Mill produced 236 VFX shots -- equivalent to that of several two hour movies -- in a span of just five weeks. In addition to the three minute commercial, The Mill delivered 14 worldwide global adaptations directly to international broadcasters, as well as delivering bespoke material for localized reversioning to six countries and generic HD and SD digital assets to 31 countries.

"This was one of the biggest commercial VFX projects we've ever undertaken at The Mill. We've been working with BlueArc for nearly ten years now, and we knew we could rely on them to provide the unfailing storage performance that this project required," said Stephen Venning, 3D executive producer, The Mill.

During the development of "Write the Future," The Mill had artists from each office, London, New York and LA working around the clock. Two BlueArc Mercurys stored 20 terabytes, and ran numerous applications, including Autodesk Maya, XSI, mental ray, and Massive for simulation, rendering, compositing and CG crowds. BlueArc handled these applications with ease, and even under constant demands -- with disks running at 90 percent capacity or greater -- delivered consistent performance to keep the project on track.

"BlueArc was the silent warrior behind this project, enabling us to deliver quality, creativity and believability, without the burden of downtime or aborted jobs delaying the project," said Roy Trosh, group technical director, The Mill. "We're continuing to invest in BlueArc to build a state-of-the-art storage infrastructure that scales with our work -- including recent investments with our sister company Beam."

About BlueArc
BlueArc partners with customers to solve their storage and data management-related business challenges. BlueArc's best-of-breed, high-performance, highly scalable and cost-effective storage solutions help to accelerate our customers' success. In Media and Entertainment, where quality and speed are vital, BlueArc lets artists create more revisions and dramatically speeds renderfarm output. Whether your application is CGI animation, rendering, transcoding or other post production activities, BlueArc's storage solutions scale with your digital workflows. Information about BlueArc solutions and services can be found at

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