SOURCE: Danal Inc.

Danal Inc.

January 28, 2014 06:00 ET

The Mobile Giving Foundation Partners With Danal for Charitable Donations

SAN JOSE, CA--(Marketwired - Jan 28, 2014) - Danal Inc., the leader in mobile commerce, announced today that it has launched Direct Carrier Billing (DCB) for the BBB Mobile Giving Foundation (MGF). The MGF is the pioneer of mobile giving and the principal authority on defining the use of mobile based messaging, applications, and advertising in the support of philanthropy and social action. The MGF connects charities to donors and major brands who wish to support charitable campaigns using the convenience and ubiquity of mobile devices. The MGF currently supports hundreds of highly accountable non-profit causes, ranging from the biggest international relief organizations to local food banks and global emergency and natural disaster response organizations.

Jim Manis, Founder and CEO of the BBB Mobile Giving Foundation, expressed his excitement about the growing importance of mobile philanthropy and this new relationship with Danal. Manis said, "We appreciate the wireless operators' continued support of mobile giving by letting their customers make charitable donations to qualified charities at no cost. Thanks to this new relationship with Danal, the MGF will be able to leverage their billing platform to provide enhanced charitable services for non-profit organizations."

Danal's BilltoMobile platform, a financial-grade solution for Direct Carrier Billing, provides a simple flow that enables consumers to make payments from their mobile device. Danal's direct integrations with tier-1 mobile operators and its expertise in supporting customization in a short timeframe enables MGF-supported charities to easily collect donations from users nationwide. With mobile giving, charities can broadcast short code donation campaigns on television, radio, and mobile ads, or through email, social media, and direct SMS.

Jim Greenwell, President and CEO of Danal Inc., had this to say about the announcement, "Mobile payments have demonstrated a huge potential in the for-profit space, so seeing the same technology used for non-profits is a thrilling prospect for both the mobile and philanthropic sectors."

About Danal Inc: Where Mobile Means Business

Danal Inc. is the premier provider of carrier-integrated mobile commerce solutions worldwide, enabling the purchase of goods and services on PC, tablet and mobile phones. Danal Inc.'s consumer-facing technologies promote smooth customer acquisition and conversion through easy, intuitive product design that helps thousands of businesses monetize their customers and grow their market share. Danal Inc. is the US subsidiary of Danal Co. Ltd., the pioneer and global leader in e-commerce mobile payments globally, having processed an unmatched $7 billion in transactions for over 10,000 merchant partners. Danal is listed on KOSDAQ:064260. Danal Inc. is a privately held company headquartered in San Jose, California, and Danal Co. has offices worldwide.

About BBB Mobile Giving Foundation

The Mobile Giving Foundation was founded in 2007 to create a "mobile giving channel" that empowers non-profit organizations and donors. Working with North America's top mobile carriers, the Foundation enables the mobile channel for charitable giving by providing the organizational layer, operational guidelines and technical infrastructure for non-profit organizations and donors to use the incredible power and convenience of mobile technology. The Foundation is merging with the Council of Better Business Bureaus and adopting BBB Wise Giving Alliance standards to grow the mobile-giving channel, strengthen mobile-giving industry standards and accountability, assure donor confidence, and reinforce nonprofit acceptance of the mobile-giving medium. For more information, visit the Foundation website at www.mobilegiving.org and the BBB Wise Giving Alliance website at www.give.org.

About BBB:

For 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2011, consumers turned to BBB more than 100 million times for Business Reviews on more than 4 million companies and Charity Reports on 11,000 charities, all available for free at www.bbb.org. The Council of Better Business Bureaus is the umbrella organization for 114 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation.