SOURCE: Monkey Inferno Inc.

Monkey Inferno Inc.

April 18, 2013 00:12 ET

The Monkey Inferno Launches 'Beer Hunt' at DEMO Mobile 2013

SAN FRANCISCO, CA--(Marketwired - Apr 18, 2013) - Michael Birch's idea lab, The Monkey Inferno, debuted its first iPhone app 'Beer Hunt' at DEMO Mobile 2013 on April 17th.

Beer Hunt is a social app that caters to the rapidly growing craft beer market. The app centers around beer check-ins, and enables the tracking and discovery of new beers.

Similar to Foursquare's place check-ins, the app rewards beer check-ins with points or badges that highlight the beer's style, location, and rarity. In the future, users will be able to translate their points into exclusive deals and offers from breweries and local pubs.

The app also compiles data from each user's beer check-ins to generate personal infographic of the user's drink history in a feature called the "drink-o-graphic." "We hand-picked Beer Hunt for DEMO Mobile 2013 because it shows how great design and creativity can come together to enhance a common experience, in this case, drinking a beer," said DEMO Executive Producer Erick Schonfeld.

The app, born out of a Monkey Inferno hack-a-thon, vows to stay simple in its functionality. "Technology can sometimes overcomplicate things. Beer is inherently fun and social and we want to keep with that. Afterall, we couldn't look ourselves in the mirror if we made an app that ruined the experience of having a beer," commented The Monkey Inferno's CEO, Shaan Puri.

The Monkey Inferno was created by Michael & Xochi Birch, the couple who previously founded prior to its sale to AOL in 2008 for $850M. The Monkey Inferno develops multiple ideas at once, with in-house teams working in nine week sprints to take ideas from concept to market launch. For more information, visit

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

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Contact Information

    Shaan Puri
    The Monkey Inferno
    Email Contact
    (650) 580-2838