ZenData Marketing

ZenData Marketing

September 04, 2007 09:00 ET

The Montreal Gazette Chooses ZenData Marketing to Strengthen Customer Relationships

Montreal's Leading Newspaper Leverages Email to Achieve Business Goals

MONTREAL, CANADA--(Marketwire - Sept. 4, 2007) - One of Quebec's most widely respected dailies, The Gazette, has chosen ZenData Marketing to achieve two business goals: increase customer retention and reduce costs.

At a time when all newspapers are working through how to best use online marketing tools to serve their customers, the Montreal Gazette is adopting email as a critical part of their marketing plan.

Bernard Asselin, The Montreal Gazette's Vice President, Marketing and Reader Sales & Service, explains why they chose to use email to build customer loyalty: "an industry that is historically print- based, we recognized that our customers are embracing online technologies. Since staying in-step with our customers' needs is very important to us, we wanted to lead the way. This new partnership with ZenData Marketing is part of our transition plan to multimedia."

ZenData Marketing will help The Gazette develop customer-focused and relevant email programs as well as realize cost savings by automating emails aimed at updating subscriber information.

Asselin sums up why The Gazette chose to work with ZenData Marketing, "We chose to work with ZenData Marketing because we know they can help us better understand our subscribers' needs and expectations." He continues, "By leveraging ZenData Marketing's expertise in developing strategy and creative, we will dramatically strengthen our relationships with subscribers. That means happier and more loyal readers - online and offline."

Rene Godbout, ZenData Marketing's President, comments, "The Montreal Gazette has a long history of retaining subscribers. By taking advantage of the power of email to strengthen their relationships with customers they are truly being forward-looking. At the same time, taking a strategic approach to email will identify opportunities to achieve efficiencies throughout the subscription and renewal processes. Ultimately, The Gazette will be able to send information that is relevant to subscribers. And, relevant communications equals cost-effective customer retention."

About ZenData Marketing

ZenData Marketing (www.zendata.ca) helps companies establish, maintain and improve e-relationships with their targeted audiences. ZenData Marketing accomplishes this by providing clients with email marketing strategy, creative and software. Based in Montreal, ZenData Marketing serves growing Quebec businesses across all industries.

About The Montreal Gazette

The Gazette is part of Can West Media Works Publications Inc.

Contact Information

  • ZenData Marketing
    Antoine Grosfilley
    Client Service Director