Yellow Pages Group
TSX : YLO.UN

Yellow Pages Group

September 20, 2007 10:55 ET

The Montreal Yellow Pages Directory: On Your Doorstep!

MONTREAL, QUEBEC--(Marketwire - Sept. 20, 2007) - The 2007-2008 edition of the Montreal Yellow Pages™ directory is arriving on the doorsteps of more than one million Montrealers. Once again this year, the directory includes all the information consumers need to find the product or service they are looking for.

"The Yellow Pages directory is still the research tool of choice for anyone ready to make a purchase," said Jean-Pascal Lion, Vice President, Marketing, Yellow Pages Group. "Even today, contrary to popular belief, we see that advertising expenses still favor the print book. Every month, some 110 million searches are made in our directories in Canada: 74 million in print and 36 million online. Nearly twice as many users consult the print directory than Internet."

The Montreal Yellow Pages™ directory allows users to find information either by category (Yellow Pages directory section) or by business name (listed alphabetically in the white business section). Also included in the directory are government resources. The residential directory, which solely contains residential numbers, is now published every other year and will be distributed in December 2007.

In addition to the print directory, Yellow Pages Group (YPG) makes its content available through various other channels, anywhere and anytime. "The wealth of information in the Yellow Pages directory is accessible from many sources other than the print directory so that users can stop searching and start finding what they're looking for," added Mr. Lion.

The thousands of companies listed in the print book are also searchable online on YellowPages.ca™. YPG's network of web sites, which also includes Canada411.ca and MontrealPlus.caTM, attracts more than seven million unique visitors every month. The comprehensive business content is also available free of charge through text messaging by texting YELLOW (935569), via cell phone by browsing mobile.yp.ca and Instant Messaging at poynt@yellowpages.ca.

Useful Local Content for Montrealers

The directory does not only contain the business classified section but essential community information as well. The first pages of the directory are devoted to the MontrealPlus City Guide that list arts and entertainment activities for Montreal and the surrounding areas. Check-out the events calendar, local attractions, sports and recreational events and festivals. There is also everything you need to pinpoint a location, such as road and public transit maps, along with emergency and essential services numbers.

Recycle!

YPG has been committed to the environment for many years and reminds Montrealers that it is important to recycle their old directories once they receive their new edition. Yellow Pages directories are completely recyclable and can be placed in recycling bins for curbside pickup.

Yellow Pages Group

Yellow Pages Group is Canada's largest publisher of telephone directories. It publishes annually more than 340 Yellow Pages™ and residential directories. The Company owns and manages Canada's most visited online directories, YellowPages.ca™ and Canada411.ca, as well as CanadaPlus.ca™, a network of seven local city sites. YPG's network of web sites, which includes its affiliated company Trader Corporation's web properties, reaches over 40% of online Canadians. Yellow Pages Group is indirectly owned by Yellow Pages Income Fund (TSX:YLO.UN).

For the new cover page visual, click here: http://www.ccnmatthews.com/docs/GPJ_0920.pdf

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