SOURCE: BluePhone

August 03, 2009 12:27 ET

The "Must Have" Back-to-School Item: Technology Guru

Online Consumer Tech Support Memberships Such as BluePhone Help Students Keep Computer/Tech Gear up and Running; 24/7 Hotlines Offer Advice and Troubleshooting

SAMMAMISH, WA--(Marketwire - August 3, 2009) - While spending in most back-to-school categories is expected to decrease this year, one bright spot is bucking the trend: electronics. According to a recent poll by the National Retail Federation, electronic purchases for back to school have increased 11 percent over last year. Among the off-to-college set, the increase is even higher; as laptops become a requirement for many colleges and universities, electronics purchases are expected to increase by 25 percent.

As any technology owner knows, however, things don't always work -- and Murphy's Law will ensure the computer or printer goes on the fritz precisely when a student needs it most. That's why, for parents getting their kids ready for back to school, an online consumer tech support membership -- like that offered by BluePhone (, among others -- is a must-have for college-bound students and home-bound scholars alike.

Using remote-desktop technology to diagnose and repair issues, these services offer 24/7 technical support, advice and troubleshooting for a wide range of gadgets -- including PCs and Macs, smart phones, mp3 players and digital cameras -- so students can get their device functioning again with a simple phone call, whether it's 3 p.m. or 3 a.m.

Having unlimited access to technical support is particularly important for college students, who as individuals spend more on consumer electronics than any other age group (Consumer Electronics Association, May 2009). This larger budget combined with young adults' proclivity toward early technological adoption makes college students particularly susceptible to gadget-related glitches.

The value of BluePhone and other online consumer tech support memberships is not limited to college-aged students. Junior high and high school students not only rely on the home computer for much of their schoolwork, but they're also prolific users of other gadgets like smart phones, digital cameras and mp3 players.

Given the significant investments families make in back-to-school technology purchases, parents want to ensure the devices they buy will last and retain their value. BluePhone helps do both. "You wouldn't send Junior driving off to school without AAA, right?" questioned Dave Plummer, CEO BluePhone. "Why would you send him off with a laptop, printer, and smart phone without a similar safety net?"

BluePhone Personal Tech Experts are extensively trained and certified to resolve nearly any computer software problem. With its At-Home Help Desk, calls can be ad hoc or scheduled, and members can communicate with their Personal Tech Experts via email, chat and phone 24/7.

BluePhone membership offers unlimited assistance for up to 3 PCs or Macs and all related equipment/devices, starting at just $199.95 per year -- ideal for college students looking to split costs among roommates.

About BluePhone

BluePhone is a leading online computer support company committed to helping members get the most out of their PC, Mac®, software applications and connected devices. Using remote-desktop technology to diagnose, repair, and optimize your computer, BluePhone Personal Tech Experts are certified solution engineers who fix problems that plague computer users daily -- security, configuration, desktop performance -- and things like how to organize digital photos or making devices like MP3 players deliver maximum enjoyment. Members can also access At-Home Help Desk assistance 24 hours a day, 365 days a year by phone, email, chat, or remote computer access. BluePhone membership includes unlimited assistance for all the computers in a household (up to 3 PCs or Macs) for $199.95 per year, or a monthly membership for $24.95, or one-time service calls for $89.00. BluePhone offers a 14 day money back guarantee for memberships from when you sign up. The company's success is measured by the quality of service and satisfaction provided to each member, earning BluePhone a 95% customer satisfaction rating. Visit or call 877-442-BLUE (877-442-2583) for more info.

Mac is a registered trademark of Apple, Inc. BluePhone is not associated with Apple, Inc.

Contact Information

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    Martin Levy Public Relations
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