SOURCE: Trace Lofts

January 04, 2007 14:26 ET

The Mystery of Trace Lofts Revealed

A New Adaptive Re-Use Project Located at 12th & Madison Unveils Plans for the New Year

SEATTLE, WA -- (MARKET WIRE) -- January 4, 2007 -- Trace Lofts, an adaptive re-use project and gateway to the burgeoning 12th & Madison neighborhood, will soon introduce 42 residential loft units for reservation following an exclusive buyers' preview slated for January 18. The highly anticipated release of information surrounding the project, led by GTS Development LLC, has already captivated prospective buyers and urbanites, and is certain to be met with much fanfare.

"This is an extremely exciting time for us," noted GTS Development LLC's manager, Ted Schroth. "It's an amazing project, reflective of both the past and future of our city. We can't wait to share additional details about the project with the community and hope that the adaptive re-use elements in the project inspire other area developers in their future endeavors."

A project intent on fostering 12th & Madison's distinctive neighborhood culture, Trace Lofts aims to stay grounded in the community by targeting its retail leasing toward locally owned and operated boutique merchants. One such space was recently acquired by Seattle-based designer Michael Klebeck, the mastermind behind several Seattle landmark locations including Top Pot Doughnuts, Bauhaus Books & Coffee, and Sun Liquor.

Scheduled to open in late 2007, Klebeck's latest venture, the Gun Club, is a lounge inspired by mid-century Manhattan, ripe with the culture and aesthetics of this era. "As the project unfolded, we learned that Trace holds a rich history. With Gun Club, I hope to create a space that will be equally rich with historic references," noted Klebeck. He adds, "It's a throwback to New York's 'good ol' days,' with a decidedly modern twist." Bridging the gap between art and music, the venue will showcase select bands, offer Americana style cuisine and mid-century motifs, and provide Trace Lofts residents with their own special speakeasy style entrance.

In honor of embracing the community spirit, Trace Lofts adopted a grass roots approach to capturing public attention for the upcoming residences, rather than the conventional avenues of advertising and slick marketing campaigns. "Trace inspired us to create a new approach," stated Edward Krigsman, President & CEO of ek Real Estate Group, the broker selling Trace Lofts' residences. "The uniqueness of the project demanded a creative approach that has involved local artists, writers, and designers." The creation of an engaging interactive website ( that will live on as a communication tool for residents was the first step, commissioning rock band-esque posters and a mammoth art installation instead of building signage was second, directly followed by the dissemination of campaign buttons across the city mirroring the art installation and posters. "The plan has engaged our audience," stated Krigsman, "and there is still much more to come."

Interested buyers and local 12th and Madison community members are invited to an exclusive unveiling event January 18, 2007 to learn more details about the Trace Lofts living spaces. For additional information on Trace or to register as an interested buyer, please visit

About Trace Lofts

Opening with 42 open, light-filled loft spaces, Trace Lofts & Trace North brings new flavor to Seattle's urban real estate market. Located in the 12th & Madison neighborhood, Trace's mixed-use space seamlessly blends modern amenities with the area's historical roots to offer residents a community that celebrates both the past and the future. Open in Summer 2007, Trace was designed to maximize the advantages of in-city living with community decks, private access to building retailers and an easy just-down-the-street feel to the neighborhood's many restaurants, lounges and shops. Additional information on Trace may be found online at

Contact Information

  • Media Contact:
    Sarah Matheny
    Duo Public Relations for Trace
    Email Contact