The New Economy Looks at Apple's Gamble on Music Streaming Services

LONDON, ENGLAND--(Marketwired - July 30, 2015) - Apple has finally bowed to consumer demand and entered the music streaming business, in the hope that doing so might offset the decline in download sales and perhaps even reassert its dominance at the top. In a new special report, The New Economy asks what consequences this could have for the market.

Major rivals Spotify and Tidal have a head start on Apple Music, but the company's army of loyal followers threatens to upset the established order of music streaming, according to The New Economy report. Having a catalogue of 30 million tracks is one thing, but it will take far more than that for Apple Music to convince consumers paid music streaming is the logical next step.

The New Economy report delves into Spotify's dominance, and the ways in which Apple Music must work to differentiate its services and claw consumers away from its rival. What's more, the report looks at whether Apple's faith in a paid subscription service is misplaced, or whether this is indeed where the music business' future lies.

"The steady shift over the last few years towards subscription models has dramatically changed how people interact with their music It is clear the days of music ownership are in decline, and people will now pay companies such as Apple and Spotify for access to huge libraries," says The New Economy report.

To read the report on Apple Music in full, or any others in the world of technology, energy, business and strategy, read the new issue, available online, on mobile devices and in print now.

http://www.theneweconomy.com

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