SOURCE: Sony Europe

September 02, 2009 11:30 ET

The New HD Triple Tuner BRAVIA TVs: Everything's Built-In to Make Your Life Easier

Get a BRAVIA V5800, W5800 or Z5800 TV With Integrated 3-in-1 Tuner and You're Ready to Receive Terrestrial, Cable and Satellite Channels* -- in HD Too

BERLIN--(Marketwire - September 2, 2009) - IFA --

-- Integrated HD triple tuner means no set-top boxes or cables cluttering your living space

-- 3-in-1 DVB-S2, DVB-T and DVB-C tuner for receiving terrestrial, cable and satellite TV signals, including CI+ support for access to pay TV**

-- Access a huge choice of channels, analogue and digital, using just one remote control

-- Enjoy HD programming as it becomes available in superb Full High Definition detail

-- Unrivalled picture quality and blur-free action with BRAVIA ENGINE™ 3 and Motionflow 100Hz with Image Blur Reduction***

-- Discover the BRAVIA Z5800: the first Motionflow 200Hz LCD TV with built-in triple tuner****

-- Range of eco features to reduce TV energy consumption and help save money on household bills

* currently available in Germany, Austria and Switzerland

** Reception of channels is dependent on signal quality and availability of digital broadcasting services in your local area. Pay TV services subject to operators' approval.

*** Motionflow 100Hz available on BRAVIA W5800

**** As of September 2009

Connect to all kinds of channels with no extra clutter

Enjoy a huge choice of channels with the new BRAVIA™ LCD TVs with built-in HD triple tuner. This next generation of Integrated Digital Television (IDTV) has a 3-in-1 integrated DVB-S2, DVB-T and DVB-C tuner which means you can watch terrestrial, cable and free-to-air German high definition TV broadcasts from ASTRA satellite services without the need for set-top boxes or cables cluttering the room.

What's more, unlike some other multi-tuner TVs, the new BRAVIA V5800, W5800 and Z5800 TVs are CI+ ready so you can easily slot in a smartcard with CI+ CAM to access pay TV and subscription channels.* You can forget juggling those different remote controls. Now, all your favourite TV programmes are accessible at the touch of a single button on your BRAVIA TV remote control.

The new triple tuner TVs are also set up to receive high definition TV channels as they become available. You'll be able to sit down with the whole family and enjoy an amazing immersive HD experience on a superb 1920 x 1080 pixel resolution Full High Definition screen.

BRAVIA LCD TVs with built-in HD triple tuner are packed with the latest picture and motion technology from Sony. Take in depth, clarity and optimal colour purity in every scene with BRAVIA ENGINE™ 3 and Live Colour™. Or watch incredible smooth and sharp sports or fast-flowing action thanks to Motionflow™ technology from Sony.

The new triple tuner BRAVIA LCD TVs also have a range of handy eco features to reduce your TV's energy consumption, such as the Light Sensor which reduces backlight levels for comfortable viewing in dim light. Your whole household will not only be enjoying amazing high definition TV pictures, it could be saving on energy bills too.

"The BRAVIA V5800, W5800 and Z5800 TVs not only have incredible external connectivity via HDMI™, DLNA and USB, the handy built-in HD triple tuner can also connect to a huge range of TV channels," says Hiroshi Sakamoto, Vice President, TV Marketing Europe. "Its simplicity gives viewers all kinds of options -- from creating cleaner, clearer room spaces to accessing HD channels as they become available."

* CI Plus is completely compatible with DVB-CI (Digital Video Broadcasting-Common Interface) so existing CAMs can be used where available. Pay TV services subject to operators' approval.

The new BRAVIA Z5800 -- the world's first triple tuner LCD TV with Motionflow 200Hz*

--  Motionflow™ 200Hz with Image Blur Reduction for the smoothest,
    sharpest fast-action scenes
--  BRAVIA ENGINE™ 3 brings detailed and colour-rich pictures to life
--  Impressive 100,000:1 Dynamic Contrast ratio ensures the deepest blacks
    and purest whites
--  Minimalistic frame design to lose yourself in the stunning Full HD
    picture
--  Eco features such as 'Idle TV' mode so your TV consumes 25-30% less
    energy than previous comparable models
    

Take in smoother, sharper fast-action scenes with Motionflow 200Hz with Image Blur Reduction -- the latest pioneering technology from Sony which quadruples the number of unique images per second to smooth gaps in the action and deliver judder-free pictures. Combined with BRAVIA ENGINE™ 3 and an incredible Dynamic Contrast ratio of 100,000:1, it will make it feel as though fast-moving action is happening in the middle of your living room. Add a specially designed Home Theatre system from Sony such as the matching HT-CT500 and you'll have a truly immersive Full HD home entertainment experience.

* As of September 2009

The new BRAVIA V5800 -- the Full HD home entertainment TV

--  Superb High Definition detail with a 1920 x 1080 pixel screen
    resolution
--  BRAVIA ENGINE™ 3 and Live Colour™ for impressive depth, clarity
    and optimal colour purity
--  DLNA home networking technology to stream video, music and photo from
    other devices
--  Easy connection to High Definition sources such as Blu-ray Disc™
    Players and PLAYSTATION®3 via four HDMI™ inputs
--  Beautifully slim and elegant with a sleek piano black finish
    

Put the new BRAVIA V5800 at the heart of a home entertainment network and complement the choice of digital TV channels with content from other devices around your home. Connect a Blu-ray Disc™ Player via HDMI™ for a Full HD movie experience or set up a DLNA network and stream video, music and photos from your mobile phone, music player, VAIO or networked home PC. The BRAVIA V5800 has stunning high definition detail and impressive picture quality thanks to BRAVIA ENGINE™ 3, Live Colour™ and Advanced Contrast Enhancer. Your TV programmes, movies or games will have never looked so good.


The new BRAVIA W5800 -- immerse yourself in a Full HD experience

--  Motionflow™ 100Hz technology with Image Blur Reduction for sharper,
    smoother images with fast-moving action
--  Superb High Definition detail with a 1920 x 1080 pixel screen
    resolution
--  BRAVIA ENGINE™ 3 and Live Colour™ for impressive depth, clarity
    and optimal colour purity
--  View movies exactly the way the director intended with 24p True
    Cinema™
--  Up to 100,000:1 Dynamic Contrast ratio for impressive deep blacks and
    pure whites
    

Enjoy a Full HD cinematic experience with the new BRAVIA W5800. Motionflow™ 100Hz technology with Image Blur Reduction means sharper, smoother images for fast-moving live action while BRAVIA ENGINE™ 3 and Live Colour™ will ensure HD programmes are shown in incredible visual detail. And it isn't only the picture that looks stunning on a BRAVIA W5800, the TV features the latest 'Draw the Line' design concept with a deep piano black finish and understated transparent detailing to flatter any interior.

BRAVIA™ TVs with built-in triple tuner: key features

                                V5800        W5800        Z5800
                                -----        -----        -----
Screen size (inch)              32, 37, 40,  32, 37, 40,  40, 46, 52
                                46, 52       46, 52
Panel Resolution                1920x1080    1920x1080    1920x1080
Motionflow with IB Reduction    N/A          100Hz        200Hz
BRAVIA™ ENGINE                  BE 3         BE 3         BE 3
Backlight                       CCFL         CCFL         WCG-CCFL
Live Colour /                   Live Colour  Live Colour  Live Colour
 Live Colour Creation                                      Creation
24p True Cinema™                Yes          Yes          Yes
Integrated digital tuner        MPEG4        MPEG4        MPEG4
                                 AVC-HD(1),   AVC-HD(1),   AVC-HD(1),
                                DVB-T,       DVB-T,       DVB-T,
                                DVB-C(2),    DVB-C(2),    DVB-C(2),
                                DVB-S2(2)    DVB-S2(2)    DVB-S2(2)
CI+ Ready(3)                    Yes(2)       Yes(2)       Yes(2)
DNLA (music/photo/video)        Yes          Yes          Yes
AppliCast™                      Yes          Yes          Yes
HDMI™ inputs                    4            4            4
BRAVIA™ Sync                    Yes          Yes          Yes
USB Media Player                Yes          Yes          Yes
Picture Frame Mode              Yes          Yes          Yes
SCART                           2            2            2
HD15 PC Graphics Input          1            1            1
S-Force Front Surround          Yes          Yes          Yes
XMB™(Xross Media Bar™)          Yes          Yes          Yes
ECO Settings                    Yes          Yes          Yes
Energy Saving Switch            No           No           Yes
Swivel                          Yes          Yes          Yes

(1) Where DVB-T/DVB-C/DVB-S2 compatible services are available
(2) With supported operators
(3) CI Plus is completely compatible with DVB-CI (Digital Video
    Broadcasting–Common Interface) so existing CAMs can be used where
    available


Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

Product

-- BRAVIA V5800, W5800, and Z5800 series are very energy efficient. An Auto shut-off function automatically enters Standby mode when there is no input signal or when there is no operation during a certain period of time. Standby power consumption is only 0.17 W for these series. Users also have a choice of "home" or "shop" modes on first switch-on, with "home" mode consuming significantly less power than "shop" mode (intended for very bright environments e.g. shops).

-- These series also include several eco settings to avoid unnecessary energy consumption: Power Saving mode, Idle TV Standby function, PC Power Management function. An integrated Light Sensor dynamically adjusts screen brightness depending on ambient light conditions, reducing energy waste.

-- The Energy Saving Switch (Z5800 series) cuts power consumption to 0 W when the TV is off.


Process

-- To ease recycling requirements, all parts used in the production of the V5800, W5800 and Z5800 series are easily separable. All plastic parts >100g are made of one material or of easily separable materials. The material codes of all the plastic parts >25g are according to the international ISO Standard 11469.

-- Halogenated materials can pose a risk to the environment if disposed of improperly. To minimize this risk, halogen-free flame retardants are used for all cover/housing plastic parts >25g

-- VOC-free ink and 30-35% of recycled cardboard is used for the packaging

-- The instruction manual is printed on non-chlorine bleach paper using VOC-free ink.


Planet

-- As we manufacture, package and transport the BRAVIA V5800, W5800 and Z5800 series, we focus on three things:

1. Reducing CO2 gas emissions

2. Increasing the percentage of renewable energy used in manufacturing facilities

3. Minimising the resources used by our factories in manufacturing

About Sony:

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD High Definition (HD) television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and HD professional broadcast equipment, highlighted by the XDCAM™ HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

"Sony," "WALKMAN," "VAIO," "Cyber-shot," "Handycam," "BRAVIA™," "PLAYSTATION®3" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.