April 02, 2014 09:42 ET

The New Makes Planning Your Vacation Almost as Fun as the Actual Trip

RCI Leverages Its Investments in Technology and Travel Content to Exceed Consumer Expectations for a One-Stop-Shop Vacation Planning Site

PARSIPPANY, NJ--(Marketwired - Apr 2, 2014) -  While going on a vacation is the highlight of the year for many travelers, the planning and decision-making process can often be a bit overwhelming. RCI, the global leader in vacation exchange and part of the Wyndham Worldwide family of brands (NYSE: WYN), has reimagined its website -- -- to provide consumers with even more interactive destination content, easy-to-use functionality, and a personalized experience that help make travel decisions a breeze.

"Already the world's most visited vacation exchange website, now offers a more engaging and customized experience that will keep visitors coming back to our site," said Gordon Gurnik, president, RCI. "Through its expanded travel guide-style content and enhanced functionality, the new addresses travelers' growing demand for more resources and information to help plan each aspect of their vacation -- making the process simple, engaging and fun."

The travel website, which annually attracts more than 48 million site visits, was reimagined in order to enhance the online experience for RCI® subscribing members and non-members alike. The expanded site content and capabilities provide visitors with a truly complete vacation planning resource, not just a platform for booking exchange vacations.

Users will immediately take note of even greater content available on the site. As the vacation exchange leader and a prominent player in the travel industry for 40 years, RCI has accumulated a vast repository of travel-related editorial, photography and video content, much of which comes from its member magazine Endless Vacation®, one of the largest circulated travel magazines in the world. Many articles from the award-winning magazine have now been incorporated into the site and are easily accessible to everyone on

By using and expanding on this content, the site provides essential information on destinations around the world, ranging from the most visited and well-loved to more off-the-beaten-path locales, as well as information on RCI's nearly 4,500 affiliated resorts. Dining recommendations, blog posts and a list of not-to-miss activities make it easier and faster for travelers to search for their ideal vacation spot. Many of the resort descriptions include reviews from travelers, informative articles on local attractions, inspiring high-definition videos, photos from both professional photographers and travelers, and pertinent information like local maps and weather.

With more than 387 million travel searches conducted on the site each year, is already used by travelers seeking vacation planning advice. The expanded content will now help ensure these visitors have access to much of the information they need at their fingertips. And with tools to book car rentals and other travel-related needs directly on the site, is truly a full-service vacation planning portal.

The fresh content and tools also come with a brand new look and feel. The entire site has been updated with new images and graphics, and the usability and navigation have been streamlined for an improved, more intuitive user experience, a result of a multi-year technology investment by the company.

For travelers who are already RCI members, the experience gets even better after logging in. The new site is far more user-friendly and personalized, making much of the information they need available instantly. From the moment they sign in, the new Account Homepage puts their critical membership information front-and-center, including items such as Points balances, reservation details, search history, custom reminders and more.

RCI's acclaimed resort recommendation engine is working harder than ever for members, providing valuable suggestions for new destinations based on their past trips, searches and unique preferences. The recommendations are accompanied by a feed of related articles to ensure members can learn as much as possible about the potential travel destinations without ever having to leave

With the site's new capabilities, affiliates will find it to be a stronger sales tool. The site attracts the attention of potential owners with the available content, ease of use, and attractive photos and videos that demonstrate the wonderful experiences available with vacation ownership. The site also boasts a new section, Discover Timeshare, which funnels web traffic to engaging information about the value of vacation ownership.

"The new site is full of content that demonstrates the wonderful experiences available through vacation ownership and RCI membership, and showcases the quality of RCI's affiliated resorts," continued Gurnik. "The website is now an even more beneficial marketing tool that affiliates can use to promote the benefits of the vacation ownership and exchange lifestyle."

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About RCI
RCI is the worldwide leader in vacation exchange with nearly 4,500 affiliated resorts in more than 100 countries. RCI pioneered the concept of vacation exchange in 1974, offering members increased flexibility and versatility with their vacation ownership experience. Today, through the RCI Weeks® program, the week-for-week exchange system, and RCI Points®, the industry's first global points-based exchange system, RCI provides flexible vacation options to its approximately 3.7 million RCI subscribing members each year. RCI's luxury exchange program, The Registry Collection®, is the world's largest program of its kind with approximately 200 affiliated properties either accessible for exchange or under development on six continents. RCI is part of Wyndham Exchange & Rentals and the Wyndham Worldwide family of brands (NYSE: WYN). For additional information visit our media center, or The RCI Blog. RCI also can be found on Facebook, YouTube and Twitter.

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