SOURCE: Square

Square

December 09, 2013 10:00 ET

The New Square Reader: Swiping Never Felt So Good

Custom Components Create Square's Best-Performing Reader Ever

SAN FRANCISCO, CA--(Marketwired - Dec 9, 2013) - Today Square released the latest generation of the pioneering credit card reader that empowers millions of people to accept credit cards. The all-new Square Reader is built with custom-designed components for better performance, easier use and an elegant, thinner design.

"We engineered purpose-built components to create both excellent performance and beautiful design, without compromise," said Jesse Dorogusker, head of Hardware at Square.

Standout features of the new Square Reader include:

  • A custom magnetic readhead and spring. Thinner and more accurate than the alternatives, the readhead parses redundant data from credit cards to ensure successful swipes.
  • Custom electronics in a single chip. The reader is powered by the phone into which it is plugged, eliminating the need for a bulky battery and increasing life and reliability.
  • Improved communications protocols and a custom audio plug. The Square Reader is compatible with more devices than ever before.
  • The thinnest mobile card reader on the market.

The new Square Reader is available today at square.ca, and is free to anyone that signs up for a Square account. It will be available in the 800 Canadian retail stores that carry the Square Reader in the new year.

About Square, Inc.
Square is making commerce easy for everyone. Whether a business needs to accept credit cards, manage a full point of sale system, or sell online, Square offers simple and affordable tools so businesses of all sizes can start, run, and grow. The company began with a free credit card reader for the iPhone, iPad, and Android devices, allowing businesses to accept credit cards anywhere, anytime, for one low, transparent rate. Square now offers a full suite of hardware and software tools including Square Register, Square Stand, Square Market, Square Wallet, and Square Cash. Founded in 2009, and headquartered in San Francisco, Square is currently available in the United States, Canada, and Japan.

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