SOURCE: Schwartz Research & Consulting, Inc.

Schwartz Research & Consulting, Inc.

August 29, 2012 12:39 ET

The New York Times Talks Tampa With Schwartz Research & Consulting, Inc.

TAMPA, FL--(Marketwire - Aug 29, 2012) - Schwartz Research & Consulting, Inc. a Tampa-based full service market research and consulting firm was recently featured in a video produced by the New York Times.

The video, shot, edited and created by Erik Olsen, a video journalist, can be found on the New York Times' website and is titled "Florida's Vote: The Bellwether County." The video can also be accessed by inserting this link into your browser:

The video, which was posted to the Times' website last week, explores the importance that Tampa and Hillsborough County play in presidential politics. Hillsborough County has voted for all but one president in every election since 1960. More importantly, Hillsborough County is a microcosm of the United States electorate as a whole, representing urban, rural and suburban voters across every age group, ethnicity, race and socioeconomic class. It's a big reason why Tampa Bay is often chosen as a test market for pilot studies and also as a bellwether market for countless market research studies across many different industries and sectors.

The video shows footage from inside Schwartz's one-of-a-kind focus group facility, built from the ground up with the sole purpose of conducting marketing research studies. From there, the New York Times reporter takes a very comprehensive tour of Hillsborough County with two Schwartz employees as his tour guides.

"Not only did the New York Times video nicely illustrate the diversity and remarkable contrasts of Hillsborough County, it also underscored what a good test market Tampa Bay is. Business people, especially marketers, have always known that 'what works for Tampa Bay works for America' but the attention we're getting from the RNC and our role in presidential politics is further highlighting how attractive and unique our market really is," said Lorin Drake, VP Consulting Services for Schwartz.

For more information about Tampa Bay and why you should select Tampa as your next test market or for your upcoming focus group study, please contact Schwartz Research at (813) 207-0332.

Schwartz Research & Consulting, Inc. is a full service global market research consultancy headquartered in Tampa, Florida. Since 1980, the firm and its employees have helped companies around the world launch iconic brands and roll out new product concepts, brand and line extensions using our panel of more than 20,000 Bay area consumers. Schwartz's consulting practice caters to companies worldwide in six industry verticals and three horizontal specialties.

For more information:
(813) 207-0332

Contact Information

  • Media Contact:
    Lorin Drake
    Phone: (813) 207-0332 x225