SOURCE: The NewsMarket, Inc.

June 12, 2006 10:53 ET

The NewsMarket Introduces "Video Earnings" for Investor Relations Executives

Financial Earnings Go Digital and Visual With Launch at NIRI

SAN DIEGO, CA -- (MARKET WIRE) -- June 12, 2006 --The NewsMarket (www.thenewsmarket.com), the leading online platform for news video, announced the launch of "Video Earnings" today at the National Investor Relations Institute (NIRI) conference. The Video Earnings package allows Investor Relations professionals to host video, audio and still images to support their earnings announcements on www.thenewsmarket.com, for media covering their earnings calls.

Journalists from 7,500 media outlets in over 140 countries source video from www.thenewsmarket.com for their stories. Business content -- including video and audio that supports financial earnings announcements -- is a top category among reporters. Over 40% of The NewsMarket's clients post multimedia content to support their earnings announcements, including AstraZeneca, EADS, General Motors, Google, Intel, ITT, Motorola, and Yahoo!

Online video has benefited from the rise in U.S. broadband penetration among active Internet users, having reached 68% in February 2006, according to Nielsen//NetRatings. As a result of online news sites including video and other multimedia content, The NewsMarket has experienced increased demand for video from online media outlets.

The most popular content associated with financial earnings has been action shots that show production lines and manufacturing processes, corporate locations, executive shots and graphics depicting market conditions and financial analyses. Executive sound bites about key growth areas and new initiatives are also very popular. Video content provides a high-impact and visually persuasive tool for senior executives to communicate with the investment community, taking the concept of earnings audio calls and web-conferencing around earnings to the next evolution.

"News video has become accessible, reusable and portable, thanks to the Internet and related technologies," said Shoba Purushothaman, CEO and Co-founder of The NewsMarket. "Making multimedia content available to journalists on demand via The NewsMarket platform helps companies educate both consumers and investors alike about their business and brand."

About The NewsMarket

The NewsMarket is the leading online platform for news video. Journalists from 7,500 media outlets in 140 countries rely on www.thenewsmarket.com to search, preview and download broadcast-standard video for their news stories. The NewsMarket services journalists at BBC, CBS News, CNN, Zee News (India), as well as NYTimes.com, BusinessWeek.com, and Forbes.com. Organizations like adidas, The American Red Cross, UNICEF, BMW, Google, Motorola, Yahoo!, General Motors, Volvo, Vonage and the U.S. Government use The NewsMarket to distribute video content to support their global communications strategies. Headquartered in New York, The NewsMarket has operations in London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. For more information, visit www.thenewsmarket.com.

Contact Information

  • Media Contacts:

    Alison Minaglia
    TechnologyPR for The NewsMarket
    +1 203.972.3170
    Email Contact