SOURCE: The NewsMarket

September 24, 2007 09:55 ET

The NewsMarket Launches India-Focused Video Site

First-Ever Country-Dedicated Site to Aggregate News Video for Media and Bloggers at; First of Several Planned Regional Sites

NEW YORK, NY--(Marketwire - September 24, 2007) - The NewsMarket, the online platform for corporations, governments and non-profit organizations to manage, share and exchange their video content, has launched, the first in a series of country-specific news video sites.

The NewsMarket's India site will compile and display video content about the country -- Indian businesses, travel and tourism, companies investing in India etc. -- and make it available to both the media and bloggers in one easy-to-access destination. The site launches this week with exclusive video from this week's India@60 event series in New York, the largest-ever international branding campaign undertaken by the Indian authorities. The site will also offer content from multi-nationals and other organizations operating in India.

Indian companies, organizations and government agencies trying to communicate with international audiences, as well as foreign businesses looking to increase their brand awareness in India, will be able to place their video content on this India dedicated site to reach journalists, bloggers and other stakeholders directly. Video on will be offered in multiple formats -- full professional broadcast-quality for use by media outlets as well as in streaming format that can be downloaded or embedded by bloggers or others in their own sites.

"As it celebrates its 60th anniversary of independence, India is growing into one of the world's economic superpowers and, as a result, demand is increasing -- both in India and outside -- for video about India," said The NewsMarket CEO and Co-Founder Shoba Purushothaman. "Globalization and the competition to attract investment and tourists as well as boost overall economic development is resulting in more and more nations and cities trying to establish unique brand personalities and communicate their message to the world. Our country and city-focused sites enables video to be aggregated and served to multiple audiences in a simple and effective way."

The NewsMarket, which now has 13,000 registered media outlets in 193 countries, will be launching additional country- and city-themed sites in the coming months.

About The NewsMarket

The NewsMarket is the online platform for corporations, governments and non-profit organizations to manage, share and exchange their video content. We have created the professional video destination at connecting these content providers with over 13,000 media outlets, and the blogosphere, in 193 countries. The NewsMarket is headquartered in New York, with additional offices in Beijing, Delhi, London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. The NewsMarket: where video means business.

Contact Information

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