SOURCE: The North Face
August 07, 2008 08:30 ET
The North Face Announces 40th Anniversary With Progressive New Initiatives
Company Celebrates 40 Years of Innovation and Exploration
SAN LEANDRO, CA--(Marketwire - August 7, 2008) - The North Face, the world's premier
supplier of authentic, innovative and technically advanced outdoor apparel,
equipment and footwear, today announced details of its Research, Design,
and Development organizational changes, agreements impacting climate
change, and the company's outdoor participation initiative. The company,
founded in 1968 in Berkeley, California, is celebrating 40 years of
innovation and exploration.
"For the past 40 years we have teamed up with the world's finest outdoor
athletes, who constantly redefine the limits of what is humanly possible
and provide us with invaluable, first-hand insights," said Steve Rendle,
President, The North Face. "They inspire us to explore and push our own
preconceived notions of what makes a successful company and brand."
The North Face RD&D is now restructured around four specific outdoor
activities -- Outdoor, Action Sports, Performance Athletic, and Youth. This
enables The North Face to focus dedicated teams on innovative products for
these activity-based consumer groups. The company, building on its outdoor
heritage, is deepening its connection with activity-specific consumers and
"This new activity-based structure expands our business opportunity and
strengthens our ability to bring the best products to the consumer," said
Rendle. "We're reaching new specialty points of distribution and broadening
the meaning of Never Stop Exploring."
The North Face today also announced three partnerships under its
sustainability initiative. Under the agreements, the company will offset
100 percent of all North American facilities' energy use and has become a
member of bluesign®, the independent industry textile standard.
Through work with the Environmental Protection Agency Climate Leaders
program, The North Face has measured greenhouse gas emissions to begin a
Greenhouse Gas reduction strategy. To initiate the footprint reduction, the
company struck agreements with EI Solutions and Recurrent Energy to host a
1MW solar energy system at its West coast distribution center which will
power more than 25 percent of its energy, eliminating more than 1,300
metric tons of CO2 annually.
In addition, The North Face has offset 100 percent of its North American
facilities' energy through Bonneville Environmental Foundation's Green-e
Climate Certified wind powered Renewable Energy Credits. The company also
works with the Conservation Fund's Go-Zero program to offset any remaining
emissions through their land restoration and tree planting programs.
Dedicated to understanding and improving the product manufacturing process,
The North Face has become a member of bluesign®. As a bluesign® member,
The North Face and bluesign® will work closely with mills and fabric
suppliers to evaluate and improve the chemical make-up of materials at the
very beginning of the product development process. In addition, bluesign®
provides high standards for managing environmental, health, and safety
(EHS) across the supply chain.
"The outdoor industry is a perfect platform to introduce new participants
to the joys of the outdoors and the importance of conservation," said
Letitia Webster, Director of Corporate Sustainability, The North Face. "To
ensure future athletes, consumers, and conservationists, The North Face is
committed to increasing participation in the outdoors through improving
access and conservation of both the front and backcountry."
Building upon its $1 million donation to Conservation Alliance Legacy Fund
earlier this year, The North Face is collaborating with the Children &
Nature Network to sponsor the Natural Leaders program. The program,
designed to guide and develop young adults, ages 14-24, in the outdoors,
ensures youth leadership dedicated to getting their peers outdoors.
The North Face also supports the Recreational Performance Outerwear Apparel
Act, the new legislation that supports consumers and promotes advanced U.S.
textile technologies. The bill modifies the U.S. Tariff Schedule for
specific types of high performance recreational outerwear and eliminates
duty on these apparel categories. The legislation also contains a provision
for investment in U.S. textile technologies and jobs that focus on
advanced, sustainable, environmentally conscious manufacturing and
streamlined supply chains. The North Face fully supported the Outdoor
Industry Association's two-year research and work on the RPOAA legislation,
done on behalf of the outdoor industry.
About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968.
Headquartered in San Leandro, California, the company offers the most
technically advanced products in the market to accomplished climbers,
mountaineers, snowsport athletes, endurance athletes, and explorers. The
company's products are sold in specialty mountaineering, backpacking,
running, and snowsport retailers, premium-sporting goods retailers and
major outdoor specialty retail chains.
About EI Solutions
EI Solutions is one of California's fastest-growing providers of commercial
and utility-scale solar power systems. The company has completed projects
for a wide variety of public agencies and private companies including Sony,
BT and the largest solar installation on a US corporate campus, a 1.6
megawatt system on Google's Mountain View headquarters. EI Solutions'
headquarters are in San Rafael, California, where all engineering, project
management, finance and administrative functions are based. EI Solutions
also operates a sales and marketing office in Pasadena, California, at the
home of its parent company, Energy Innovations. More information can be
found at www.eispv.com or by calling 800.237.0916.
About Recurrent Energy
Recurrent Energy is a leading solar power developer and an industry pioneer
in Solar as a Service(SM). The company owns and operates onsite solar power
systems, selling clean electricity to its customers at grid-competitive
rates. By overcoming the barriers preventing widespread adoption of
distributed solar power, Recurrent Energy makes solar a practical choice
for today's large energy users in the commercial, government, and utility
markets. For more information on Recurrent Energy and Solar as a Service,
please visit www.recurrentenergy.com.
About the Bonneville Environmental Foundation (BEF)
Founded in 1998, the non-profit Bonneville Environmental Foundation
furthers the development and use of new renewable energy resources and
restores watershed ecosystems. With the goal of powering change, BEF
reduces dependency on fossil fuels by adopting clean, environmentally
friendly sources of energy. Through revenues generated from the sales of
green power products, BEF funds projects that restore damaged watersheds
and support new renewable energy projects from solar, wind and biomass.
BEF pioneered the sale of Green Tags in 2000 and has helped establish
national standards for certification and trading. More information is
available on the Web at www.b-e-f.org
About bluesign® technologies ag
Founded in 2000, bluesign® technologies is a leader in the new and
rapidly growing market of EHS management along the textile supply chain and
has developed corresponding tools and techniques for the bluesign® system
partners such as textile manufacturers, chemical companies, retailers and
brand owners including well known brands of the sporting goods industry
such as Patagonia Inc. (California, USA) and MEC (Mountain Equipment Co-op,
Canada). Recently SGS has acquired a 50 percent stake in bluesign®