SOURCE: The Nutro Company

The Nutro Company

August 22, 2012 09:00 ET

The Nutro Company Launches New NUTRO® NATURAL CHOICE® Dog Food

NUTRO® NATURAL CHOICE® Dog Food Unveils Improved Formulas to Benefit Dogs' Health

NASHVILLE, TN--(Marketwire - Aug 22, 2012) - The Nutro Company has unveiled a new NUTRO® NATURAL CHOICE® dog food designed to support the health and wellness needs of dogs. The new formulas feature improved taste and enhanced product packaging, and will begin appearing on the shelves of pet specialty stores nationwide this month.

New NUTRO® NATURAL CHOICE® dog food was scientifically formulated and combines natural ingredients with a focus on nutrition. According to researchers at The Nutro Company, the food will support a variety of nutritional needs through the use of new ingredients and increased essential nutrients.

"Our team of pet food experts evaluated each and every ingredient in the new NUTRO® NATURAL CHOICE® dog food," said Dr. Preston Buff, Chief Natural Nutrition Officer for The Nutro Company. "We began by making real meat the main ingredient because protein plays such a vital role in pet nutrition. Protein is essential for healthy growth and the daily regeneration of muscle tissue. Plus, it supports immunity, helping the body to stay strong and healthy."

According to Dr. Buff, The Nutro Company then focused on carbohydrates, a key energy source that fuels growth and vitality of dogs. NUTRO® NATURAL CHOICE® dog food now offers an optimal balance of complex carbohydrates, with more whole grains. Whole grains deliver the fiber dogs need for optimal digestion.

"The new formulations also have at least three times the fiber from whole grains," said Dr. Buff. "In general, whole grains are less processed, as they are not broken down into their components like bran, starch and gluten."

According to The Nutro Company, whole grains provide natural sources of vitamins and minerals essential for dogs including:

  • Good vision
  • Efficient metabolism
  • Strong teeth
  • Bone development

While real meats and whole grains have increased in the new food, The Nutro Company has simplified the formulas by excluding items such as chicken by-product meal, corn or corn gluten meal, wheat or soy protein, artificial colors, flavors or preservatives. The result is a NUTRO® NATURAL CHOICE® dog food formula offering targeted benefits for dogs:

  • Improved taste - By including real meat in the formula, dogs are provided with improved taste and guaranteed freshness.
  • Improved digestion - Delivers better digestive benefit to your dog through a precise mix of protein and fiber from natural pet food ingredients.
  • High Nutrient Density - The new and improved formulas are nutrient dense providing more nutrition in each serving. They also help ensure dogs get concentrated sources of key nutrients, such as amino acids for muscles, natural sources of glucosamine and chondroitin for joint health, calcium and phosphorus for healthy bones and teeth, and essential fats that provide energy, and promote healthy skin and coat.

As NUTRO® NATURAL CHOICE® dog food formulas are all new, they may introduce a change to a dog's diet to which their digestive system may be sensitive. To help dogs become familiar with the new formulas, The Nutro Company suggests blending increasing amounts of the new formula with one's current food for six days to allow the digestive system to adjust to the change. This transition will allow dogs to begin enjoying the great taste and benefits of new and improved NUTRO® NATURAL CHOICE® dog food.

Dog owners can begin looking for new NUTRO® NATURAL CHOICE® dog food in early August through the end of the month. To accompany the new natural dog food formulas, new packaging will feature an updated design and is certified by Sustainable Forestry Initiative.

To learn more about new NUTRO® NATURAL CHOICE® dog food visit www.nutro.com or find us on Facebook at https://www.facebook.com/NutroProducts.

About The Nutro Company
The Nutro Company is a leading manufacturer of natural* pet food products sold exclusively at pet specialty stores. The company has been making "The World's Best Pet Food" for more than 80 years and is dedicated to quality, excellence and innovation in dog and cat nutrition offering healthful formulas for every pet's life stage, activity level and size. The Nutro Company's family of brands includes NUTRO® MAX®, NUTRO® NATURAL CHOICE® and NUTRO® ULTRA™ natural pet food brands in addition to the GREENIES® brands which include the #1 vet-recommended canine dental chews and feline dental treats**, PILL POCKETS® treats and JointCare treats. For more information, please visit www.nutro.com and www.greenies.com.

®/™ Trademarks © The Nutro Company 2012.
*Natural with added vitamins, minerals and other nutrients.
**Among U.S. veterinarians that recommend Dental Chews/Treats for at-home oral care.

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