The Organic Center Names Steven Hoffman as New Interim Executive Director

BOULDER, CO -- (MARKET WIRE) -- April 18, 2007 -- The Organic Center announced today the resignation of its current chief executive officer, R. Mark Davis, who will step down from the position to pursue other opportunities effective May 1.

"During Mark's tenure, The Organic Center has led the charge in providing scientific research showing the clear benefits of organic agriculture to our health and that of the environment," says Anthony Zolezzi, chairman of the board of The Organic Center. "We are very grateful to Mark for his many contributions and wish him continued success."

Steven Hoffman will serve as interim executive director for The Organic Center until a search for a new executive director is complete. Hoffman was part of the original task force team responsible for launching The Organic Center in 2002. He has been at the forefront of the LOHAS movement (Lifestyles of Health and Sustainability) since its inception and has spearheaded many of its initiatives, including co-founding two leading industry business publications and conferences, the LOHAS Journal and Natural Business.

"We are fortunate to have Steven step into the position," says Walter Robb, co-president and chief operating officer of Whole Foods Market and board member of The Organic Center. "He will help keep The Organic Center at the forefront of its mission; to generate credible scientific research, proving the benefits of organic and communicating those benefits to consumers."

Hoffman also serves on the board of directors of the Naturally Boulder Task Force to promote the growth of natural and organic products and is the former president of CORE, Colorado's leading sustainable business association. Hoffman is a former agricultural extension agent, former Peace Corps volunteer and received an M.S. degree in agriculture from Pennsylvania State University.

ABOUT THE ORGANIC CENTER

The Organic Center is a 501(c)(3) nonprofit organization founded in 2002 to generate credible, peer reviewed scientific information and communicate the verifiable benefit of organic farming and products to society. By doing so, it promotes the conversion of more farmland to organic methods, improves public health and works to restore our natural world by promoting greater awareness for organic products. For information about The Organic Center, its current programs and scientific reports log on to www.organic-center.org.

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