SOURCE: The Orvis Company

The Orvis Company

June 10, 2009 11:28 ET

The Orvis Company & StoneFly Vineyards Launch the StoneFly Prize

For One Year, 5% of Net Wine Sales Awarded to California Trout Inc.

SAN FRANCISCO, CA--(Marketwire - June 10, 2009) - The Orvis Company and StoneFly Vineyards are pleased to award the 1st Annual StoneFly Prize to California Trout, Inc.

The StoneFly Prize is a fisheries conservation initiative jointly sponsored by The Orvis Company and StoneFly Vineyards. On a yearly basis, 5% of total net wine sales will fund conservation and restoration of North American coldwater fisheries. California Trout, the first recipient of The StoneFly Prize, has worked for decades to fight for and improve the health of wild trout and steelhead waters in California.

Nick Papadopoulos, Director of StoneFly Vineyards, says, "We are very pleased to collaborate with The Orvis Company in co-sponsoring the StoneFly Prize. The Orvis Company and brand is synonymous with stewardship and highly effective fisheries conservation. This partnership helps ensure that the StoneFly Prize achieves results on behalf of fish, fisheries and future generations of fly fishers. And we are very pleased to be supporting California Trout, an extremely professional and passionate organization caring for our fisheries here in our home state."

James Hathaway, Director of Communication & Conservation at The Orvis Company, states, "We develop our fisheries conservation programs with a focus on results. As an organization, StoneFly Vineyards is a welcome addition to our team and the StoneFly Prize is a fitting addition to our conservation initiatives. CalTrout clearly stands out as one of the leaders in coldwater fisheries conservation. We are pleased to recognize CalTrout with the inaugural StoneFly Prize."

Melanie Hamburger, Development Director for CalTrout, says, "We are honored to receive the StoneFly Prize. Trout, steelhead and other coldwater fish populations need our help and expertise more than ever. To have Orvis and StoneFly Vineyards step up to the plate in this way is a powerful contribution to our organization."

About California Trout Inc.

California Trout, headquartered in San Francisco, California, works to protect and restore wild trout and steelhead waters throughout California. You can read more about California Trout at their website at www.caltrout.org

PR Contact: Tony Van Houten, California Trout, tvanhouten@caltrout.org Tel: 415.392.8887

About The Orvis Company

Founded in 1856, and the recognized world leader in fly fishing gear, Orvis operates a chain of retail stores in the U.S. and England, manages a world class fly fishing vacations service, and runs numerous fly fishing schools around the country. Orvis donates five percent of pre-tax profits each year to conservation efforts. You can read more about Orvis on their website at www.orvis.com.

PR Contact: James Hathaway, Manager, Communications and Conservation; Tel: 802-362-8525; Fax: 802-362-8851 hathawayj@orvis.com.

About StoneFly Vineyards

Founded more than a decade ago on a passion for fly-fishing and fine wine, StoneFly Vineyards produces extraordinary wines from premier Napa Valley appellations. You can read more about StoneFly Vineyards on their website at www.stoneflyvineyards.com.

PR Contact: Nick Papadopoulos, Director, StoneFly Vineyards Tel: 707.836.5492; Fax: 707.836.5935 nickp@stoneflyvineyards.com

Contact Information

  • PR Contact:
    James Hathaway
    Manager, Communications and Conservation
    Tel: 802-362-8525
    Fax: 802-362-8851
    Email Contact