SOURCE: The Pampered Chef

March 26, 2007 09:00 ET

The Pampered Chef® Dedicates May as Help Whip Cancer® Month

The Pampered Chef Joins Forces With the American Cancer Society® for the Eighth Year to Raise Funds for Breast Cancer Awareness and Early Detection Programs

ADDISON, IL -- (MARKET WIRE) -- March 26, 2007 -- According to the American Cancer Society, approximately one in eight women has a chance of developing invasive breast cancer in their lifetime. But thanks to early detection through regular mammograms and effective treatment, the five-year survival rate has improved to 98 percent.

With a majority of its 60,000 independent sales force and 12 million annual customer base comprised of women, The Pampered Chef® dedicates the month of May to Help Whip Cancer.

"Everyone knows someone -- a mother, a wife, a sister, a daughter, a friend -- who has been affected by breast cancer," said Doris Christopher, founder and chairman of The Pampered Chef. "Because Mother's Day is in May, we chose this month to celebrate all the women in our lives and to remind everyone about this important cause."

Help Whip Cancer with Education

Each May, Pampered Chef® Independent Consultants educate millions of people across the United States on breast cancer awareness through the company's annual Help Whip Cancer® campaign. Consultants provide one-on-one education through:

--  Special Fundraiser Cooking Shows. The campaign is shared with people
    who may have family members or friends who have been touched by breast
    cancer.
--  Educational Materials. Special Help Whip Cancer products (see below),
    handouts and fact sheets have information to get people talking about early
    detection, regular screenings and mammograms.
    
"Thanks to support from programs such as The Pampered Chef's Help Whip Cancer campaign we are making strides in breast cancer," said Joanne Pike, Employer Initiative group leader for the American Cancer Society. "Together we can save lives by raising funds and awareness for breast cancer education and early detection programs."

Raise Funds with a Cooking Show Fundraiser

Since 2000, The Pampered Chef® has raised more than $5 million for the American Cancer Society. The Pampered Chef invites people to celebrate food, friends and family by hosting a Help Whip Cancer® Fundraiser Cooking Show. Guests can taste delicious recipes and receive valuable cooking and entertaining tips from an experienced Consultant while raising money for breast cancer awareness and early detection. This year, The Pampered Chef has increased its contributions for Help Whip Cancer Fundraisers up to 25 percent, based on sales.

Special Pink-themed Products

A contribution of $1 will go to the American Cancer Society for every pink-themed kitchen tool purchased from The Pampered Chef® in May. The following special Help Whip Cancer® products apply:

--  Pink Nylon Knife. This knife does serious work in the kitchen. It can
    be used to cut brownies, quiche, birthday cake, lettuce and even lasagna.
    Plus, it won't scratch nonstick cookware.
--  Mini Measure-All® Cup. Back by popular demand, this tool is a must-
    have for any baker. The plunger design cleanly dispenses dry or wet
    ingredients easily from the cup.
--  Pink Flexible Scraper. Sturdy and versatile, this scraper is ideal for
    many baking tasks -- from blending ingredients to frosting cupcakes. And
    it's great for getting that last lick of batter out of the bowl or to
    scrape the bottom of jelly and honey jars.
--  Online Only Exclusive: Simple Additions® Cups and Squares. These
    popular pink and white polka dot Cups and Squares are sold separately in
    sets of two. The Cups proudly feature the pink awareness ribbon inside and
    are perfect for any favorite beverage, while the Squares can be used alone
    or paired with the Cups.
    
For more information about Help Whip Cancer, hosting a Cooking Show or purchasing Help Whip Cancer products please call 1-888-OUR-CHEF.

About The Pampered Chef®

The Pampered Chef, founded in 1980 by Doris K. Christopher and now part of the Berkshire Hathaway family of businesses, is the premier direct seller of high quality kitchen tools. At in-home cooking demonstrations called Cooking Shows, guests see products and recipes in action, learn quick and easy food preparation techniques and receive tips on how to entertain with style and ease. For more information, call 1-888-OUR-CHEF or visit pamperedchef.com.

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