SOURCE: The Pedowitz Group

The Pedowitz Group

May 19, 2010 09:20 ET

The Pedowitz Group Launches SWEET™

SWEET™ Integrates a Social Media Marketing Strategy With Demand Generation

ATLANTA, GA--(Marketwire - May 19, 2010) -  The Pedowitz Group, the world's largest and most experienced demand generation agency, announced today the launch of SWEET™, a Web-based SaaS platform aimed at helping organizations monetize their social media efforts. SWEET was developed by The Pedowitz Group so marketers could finally connect social media activity with demand generation efforts and marketing automation tools.

SWEET is an integrated platform that spans the entire social web, tying disparate channels like Text, Twitter, LinkedIn and Facebook, as well as the multitude of blogs and forum sites, into a cohesive, measurable demand generation channel. SWEET's integration with marketing automation platforms allows for social media platforms to be included in automated, trigger-based campaigns.

SWEET listens to social media conversations and profiles, segments and prioritizes individuals based on their social activity. As a result, key influencers can be identified more easily and directly engaged in a sales process. SWEET drives demand by uncovering more early stage sales opportunities. 

"With SWEET, social media becomes simply another measurable demand generation channel, just like traditional email and direct mail," said Jeff Pedowitz, President and CEO of The Pedowitz Group. "Social media has caused the timing and shaping of buying decisions to occur long before a website visit or email click." SWEET extends a company's existing automated, intelligent demand generation efforts from traditional marketing channels to social media platforms by leveraging integrations with Marketing Automation systems. Used in conjunction with marketing automation, SWEET increases campaign efficiency and shortens sales cycles by driving engagement at the right time, to the right people.

SWEET has been in private beta with companies that span the Sports and Entertainment industry, Politics, Insurance, and Technology. "Every organization, no matter what industry, is trying to make some sense of the social dialogue, and trying to figure out how to take advantage of the massive amount of information that is available, without having to change their entire business process. SWEET can do that for them," Pedowitz concluded.

About The Pedowitz Group
The Pedowitz Group is the world's fastest growing full service demand generation agency focused on delivering marketing and sales automation solutions that drive sustainable revenue and return on investment for global clients. They enable clients to create and execute demand generation strategies and tactics that get results. The Pedowitz Group is the largest and most experienced partner for the leading marketing automation firms, including Marketo, Eloqua and Genius. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Intel, Comcast, Deutsche Bank and Palace Sports and Entertainment. For more information on how they can help you make a significant and measurable contribution to your company's growth, visit

Contact Information

  • Media Contact:
    Scott Benedetti
    Director, Demand Generation
    The Pedowitz Group