September 25, 2015 08:00 ET

The Phenomenon That is Pinkberry Has Fans Line Up for Hours

Grand Opening of Pinkberry at Sherway Gardens This Week Drew Droves of Fans

MISSISSAUGA, ONTARIO--(Marketwired - Sept. 25, 2015) -

Editors Note: There are two photos and one video associated with this press release.

Pinkberry Frozen Yogurt has its sights on expanding in the GTA, and its first store opening in Toronto at Sherway Gardens Shopping Mall this week, was well-received with extremely long line-ups of over 3,000 die-hard fans and curious passersby. The madness is a phenomenon that Pinkberry owners and operators must brace themselves for on grand opening day around the world.

The Pinkberry brand, which originated in Los Angeles and has a cult celebrity following, is known for its larger than life yogurt experience, and grand openings are treated in a similar fashion, always featuring local celebrities and an opportunity for the immediate community to sample Pinkberry and the toppings bar free of charge. Pinkberry was the only retailer this week in the new North side expansion of Sherway Gardens shopping mall to attract droves of people, who lined up along the entire corridor spanning over at least 6 stores.

"Frozen yogurt has been experiencing a lot of growth in the past decade both globally and in the GTA and all of the excitement and energy was sparked by Pinkberry, who reignited the frozen yogurt category upon its inception 10 years ago. Our premium frozen yogurt has a distinct taste that is both refreshing and proprietary, and is different than anything else most people have ever tasted. We consider ourselves innovators of frozen yogurt and we are driven by one of my favourite core values as a brand, which is uncompromising quality. We ensure that customers always get the very best frozen yogurt experience from start to finish. I am truly excited about bringing the world's best frozen yogurt, to the world's best city, and I encourage everyone to come out and #tastethedifference," says Matthew Maida, Director of Operations for Pinkberry Toronto.

Pinkberry is committed to uncompromising quality and its premium frozen yogurt is made fresh daily with only the highest quality ingredients including nonfat milk and nonfat yogurt to deliver the perfect balance of tart and sweet, resulting in a refreshing, light and craveable taste with a clean finish. Each flavour is expertly crafted to complement fresh seasonal fruit that is cut in-store every single day -- never frozen, in syrup or canned, and the 30+ toppings are each thoughtfully selected as perfect yogurt pairings. Team members are carefully selected and trained to offer the most delightful customer experience with a full-serve model that encourages customization based on unique flavours and pairings.

The Pinkberry Sherway Gardens location will be serving Pinkberry's six distinctive flavours: the signature Original flavour, a sweet and tart yogurt with a refreshing finish; Pomegranate, a bold and tangy flavour made with 100 percent California-grown pure pomegranate juice; Chocolate Hazelnut, a creamy, delightful chocolate with a hint of sweet hazelnut; Dairy-Free Tropical Mango, a fruity and light flavour made with fresh mango juice and no added sugar; Green Tea, slightly sweet yet light with earthy flavour notes and Salted Caramel, indulgent, delicious and complex. It perfectly combines sweet and salty to deliver a one-of-a-kind taste experience that leaves one sweet on salt.

For more information, visit,, twitter@PinkberryTO (#worththewait), and instagram@pinkberrytoronto.

About Pinkberry

Pinkberry launched in Los Angeles, California in 2005 as the original brand that reinvented the category and now has more than 265 stores worldwide in 22 countries. Today, Pinkberry continues to delight everyone we serve with an experience made up of distinctive product, outstanding service and inspirational design. Pinkberry creates one of a kind, light and refreshing treats with an uncompromising commitment to quality. Pinkberry continues to lead the frozen yogurt category in international expansion. For more information on Pinkberry Toronto, visit, our social media as follows: Facebook -; Twitter -; Instagram -

About Northern Cultures Inc.

Northern Cultures Inc. is a customer service focused, retail brand development company, led by the Maida family from the Georgian Group. The Georgian Group is well known and respected for their vision and legendary craftsmanship in real estate development, custom renovations and design excellence in commercial and residential projects. With over 50 years experience, the group has lent its financial strength and acumen to build some of Canada's most loved and respected retail brands and communities. Northern Cultures Inc. recently diversified its retail brand portfolio, by acquiring the exclusive rights to the Pinkberry brand in the GTA -- the world famous frozen yogurt brand that originated in Los Angeles with a cult celebrity following. For more information, visit

To view the associated photos and video, please visit the following links:

Contact Information

  • Dina Vieira
    dvCommunications Inc. for Pinkberry