SOURCE: Profit Sharing/401k Council of America

September 10, 2010 13:35 ET

The Profit Sharing/401k Council of America Celebrates National 401(k) Day Today

CHICAGO, IL--(Marketwire - September 10, 2010) -  The Profit Sharing/401k Council of America (PSCA) officially recognizes National 401(k) Day. This year PSCA's free educational campaign, 401(k) Day... Taking You There, was created to reinforce how important and effective the 401(k) system has been in helping Americans save for retirement.

"In 2000 there was approximately $2.4 trillion dollars in private-employer defined contribution plans. By the end of 2009 that amount has grown to $3.4 trillion even with more than $2 trillion being distributed to participants or rolled into IRAs," said David Wray, President of PSCA. "On National 401(k) Day we should all tip our hats to a proven retirement program that has stood the test of time and continues to be one of the most effective ways for individuals to save for retirement," Wray said.

"We hear many negative viewpoints expressed about the relative merits of the 401(k) and other employer sponsored plans; however, the truth is that these plans are working extraordinarily well in helping millions of Americans enjoy retirement benefits today and will help future generations who are investing in their company's plans," Wray concluded.

(For more information about the success of the 401(k) investors, read the article The "Lost" Decade 2000-2009 written by Douglas Prince and Deanna Harmon in the September/October 2010 issue of Defined Contribution Insights.)

PSCA's annual comprehensive communication and education campaign is offered to help plan sponsors educate their plan participants about the many advantages of participating in an employer-sponsored defined contribution plan. PSCA 401(k) Day materials can be used alone or in conjunction with materials and campaigns already in place. All of the tools can be accessed on PSCA's special 401(k) Day website,

2010 401(k) Day Theme
401(k) Day... Taking You There is a comprehensive suite of materials based on a GPS/road map theme.

This year's exciting program features communication campaigns targeted to three different generations of workers at different stops on their journey to retirement. The themed campaigns are:

  • On the Winding Road to Retirement... Let Your 401(k) Plan Help Get You There. This campaign encourages younger workers to map a course toward their retirement and enroll in their company's 401(k) plan, increase their contribution to their 401(k) plan, take control of their savings, and learn about available investment options.
  • Map the Course to Your Destination... Steer Your Retirement Account to Get You There. This campaign encourages Generation X workers to ensure their 401(k) investments are on target to get them where they need to be, shift their asset mix to stay on course, and prepare for detours on their journey toward retirement.
  • Maintain Your 401(k)... Proper Care of Your Retirement Account Will Get You There. This campaign encourages Baby Boomers to check their account balance frequently, work with their 401(k) plan administrator or a financial advisor, and make sure they are prepared to make their retirement destination. 

Each of the three campaigns includes a poster, a postcard, and easy-to-print 8.5"x11" flyer, and one or two informative articles. Each of the campaigns can be customized with a company name and logo. Materials for the first two campaigns have been translated into Spanish.

Participant Resources
In addition to the themed materials, PSCA's 401(k) Day website offers a variety of participant education materials that can be used by individuals. The 2010 401(k) Day program is designed to make participant communication and education easier and more relevant for both plan sponsors and plan participants. Visit to download the materials and celebrate 401(k) Day at your own company today.

PSCA's ongoing commitment to retirement education is made possible through the generous financial support of ADP Retirement Services, Fidelity Investments, The Hartford, Lincoln Financial Group, Principal Financial Group and Wells Fargo Institutional Retirement and Trust. In addition to these firms, PSCA wishes to thank Write on Target, Inc. for the creation and design of this year's campaign.

About the Profit Sharing/401k Council of America
The Profit Sharing/401k Council of America (PSCA), a national, non-profit association of 1,200 companies and their six million employees, advocates increased retirement security through profit sharing, 401(k), and related defined contribution programs to federal policymakers. PSCA makes practical assistance available to its members with profit sharing and 401(k) plan design, administration, investment, compliance, and communication materials. PSCA, established in 1947, is based on the principle that "defined contribution partnership in the workplace fits today's reality." PSCA's services are tailored to meet the needs of both large and small companies with members ranging in size from Fortune 100 firms to small, entrepreneurial businesses.

Contact Information

  • Contact
    Profit Sharing/401k Council of America
    David Wray
    312-419-1863 x230