SOURCE: iDate Corporation

September 18, 2007 18:55 ET

The Quechup™ Social Networking Platform

NEWBURY, UK--(Marketwire - September 18, 2007) - iDate Corporation (PINKSHEETS: IDTO) ( -- Quechup's ( address book check feature, which enables members to check their Web mail or Microsoft® Outlook address book for people they already know on Quechup, and invite others to join them, has faced criticism in recent weeks. Quechup was one of the first social networking sites to include such a feature back in 2005 and, until very recently, it has operated successfully with few incidents of confusion as to what it entailed.

The criticism has largely arisen due to some members not paying attention to the fact that they were agreeing to invite contacts that were not Quechup members to join them on the service. As Glen Finch, Chief Technology Officer for parent company iDate Limited, points out, "It's important to confirm a few points. That the address book checker has always been an optional feature for members, they are under no obligation to use it and we provide relevant links for members to skip it. The explanatory text as to what it entailed and the terms of its use have always been stated directly on the page." Finch goes on to argue, "We are well aware that Internet users frequently confirm they have read and agreed to lengthy all-encompassing terms and conditions rarely having actually read them. Therefore we deliberately included the explanation and terms of use directly on the page above the feature itself to avoid confusion."

So why has the recent confusion over the feature occurred? As Mark Finch, CEO, explains, "Until recently 'online social networking' was in its infancy, with even the term itself not widely adopted. The market has matured dramatically over a short period, with the majority of regular Internet users having heard of 'social networking' or at least of one of our competitors. With its growing popularity, expectations of what features a service should have and how they should work have emerged. Quechup's address check did not conform to what users now expect as the norm. Quechup has thousands of new and extremely satisfied members joining daily, and our staff is continually developing cutting-edge features to improve the platform even further and keep Quechup at the fore. The company has taken notice of the many blogs on the web and dealt with these issues in a timely fashion."

Quechup already planned for a revised version of the feature to work in the same way as several other leading sites. The release was to coincide with the launch of other new features making greater use of Web 2.0 technologies allowing members to do more with the site, interact more with others, and, at the same time, make the site quicker and easier to use. Instead top priority was given to 'retro-fit' the revised feature into the current version of Quechup; the newly revised feature went live September 8th 2007 at 1pm GMT. Following the update Quechup is anticipating many positive reviews as it rolls out its much-awaited Version 2, incorporating many new and exciting features that will keep our platform at the forefront of the online social networking market.

The situation has also caused rumors and blog comments carrying unfounded statements. "We seem to have been accused of a number of things that simply aren't true, to my knowledge some aren't even possible. These have included sending viruses, forwarding people's passwords with invites, accessing someone's address book through a cookie when they chose not to check their address book. Clearly these wouldn't be beneficial to Quechup's service or the site's reputation," commented Glen Finch.

To address these accusations Quechup categorically states the following:

1.      The site does not send viruses or worms of any sort.
2.      Quechup does NOT save users' login or password details for any web
        mail address books checked, they are accessed once, and then only
        if provided by the user.
3.      Quechup does not send passwords with invite mails. Quechup's
        passwords use a strong 'one-way' encryption, which allows us to
        check if an entered value matches, but not to decrypt, making it
        impossible to send a member's password with an invite.
4.      Quechup does not spoof emails. Quechup clearly identifies itself
        as the origin of the email in the SENDER email header. Further
        Quechup uses SPF records and fully complies with Microsoft's
        Sender ID Framework for email authentication.

Quechup has always gone to great lengths to prevent identity theft and spam. Having always kept members' personal details private, such as date of birth and full name, to avoid the identity theft problems that other leading social networking sites have recently experienced, additionally we have only ever sent a one-off email and have refrained from sending reminders after three, five and seven days as many sites do.

iDate Corporation and Quechup remain at the forefront of the online networking industry by creating innovative site features, including, but not limited to:

--  Video capabilities
--  Blogs and photo blogs
--  Video upload and sharing (soon, video blogs)
--  A multi-tier 'friend networking' system
--  Distance calculation between members
--  Customizable color schemes
--  Online mail and messaging systems
--  Online photo resizing and cropping tools

By creating a truly integrated online networking platform, Quechup is creating a fully interactive social community.

This document contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by forward-looking statements. Investors are cautioned that forward-looking statements are not guarantees of future performance and that undue reliance should not be placed on such statements. Forward-looking statements speak only as of the dates on which they were made. Factors that could cause actual results to differ from those contained in such forward-looking statements include technological developments that affect online social networking communities, trends in membership applications and legal developments regarding responsibility for actions of members and background checking. The Company undertakes no obligation to publicly update or revise any forward-looking statements or to make any other forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by the securities laws.

News on iDate and Quechup will be posted on its website and distributed through Marketwire.