SOURCE: Aberdeen Group

December 13, 2007 11:00 ET

The Real ROI of Total Telecom Cost Management

Best-in-Class See Significant Benefits for Their TTCM Solution

BOSTON, MA--(Marketwire - December 13, 2007) - A possible settlement in the war of cost savings claims among Total Telecom Cost Management (TTCM) suppliers is finally available, clearing the way for organizations to focus on saving time and money on telecom expenses. A recent study by Aberdeen, a Harte-Hanks Company (NYSE: HHS), "The Real Return on Investment of Total Telecom Cost Management," revealed that Best-in-Class organizations report obtaining, on average, a 46% Return on Investment (ROI) for their TTCM solution and in addition, productivity gains exceeding 40% for telecom expense management activities.

The study found the top pressures impacting organizations with telecom expenses is profitability and complexity due to an increasingly mobile and remote workforce. The top strategic action of Best-in-Class organizations (83%) is to increase visibility and control over telecom expenses.

"Enterprises have been barraged with cost savings claims from TTCM suppliers, but there hasn't been research to explore these claims," explains John Mazur, a research director at Aberdeen. "The findings support that there are real benefits to pursuing a TTCM strategy." Given the challenges in calculation of ROI and productivity gains of various corporate initiatives, this peer-based research was undertaken to assist enterprises considering various alternatives to increasing profitability, competitiveness, and productivity.

The research serves as a roadmap for organizations that desire to achieve Best-in-Class status through the use of a TTCM solution. The report also examines the results that Best-in-Class companies have achieved with telecom cost management and compares these companies to the Industry Average and Laggards that have not yet pursued a similar strategy.

A complimentary copy of this research report is made available due in part by the following underwriters: Telesoft, Avotus, Tangoe and TEMIA. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4453.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
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