SOURCE: The Red Group

The Red Group

December 08, 2010 11:00 ET

The Red Group Wins in the Davey Awards From Among More Than 4,000 Entries

Breakthrough Agilysys Creative Grabs Audiences' -- and Judges' -- Attention

WHEATON, IL--(Marketwire - December 8, 2010) - The Red Group, a business-to-business marketing and advertising agency, has received a 2010 silver Davey awards for distinction in creative work.

"Our mantra has always been that business people are really just consumers in disguise -- they still like to laugh or be intrigued once they reach the office," offers Rachel Klein, president of The Red Group. "We know that a CIO isn't grabbed by an image of a data center or hardware, so we always strive to show audiences something they don't see every day. The Davey Awards -- and the responses we get from prospects -- ratify that approach."

The winning entry was part of a multi-channel campaign for Agilysys, an information technology solutions provider. Designed to draw attention to inefficient, unwieldy data centers, the giant, street-level outdoor ad featured a six-foot deli sandwich and copy that explained, "In any economy, you don't need a 20-decker, high-fat data center." Readers were invited to visit a website (www.virtualizationvalue.com) where they could download a free eBook about reducing the size and costs associated with their data centers.

The Davey Awards are overseen by the International Academy of the Visual Arts, an invitation-only organization of visual arts professionals. Members include representatives of prominent firms such as Sotheby's Institute of Art, Estee Lauder, Wired, The Webby Awards, Polo Ralph Lauren, ADWEEK, MTV, Victoria's Secret, HBO, the Ellen Degeneres Show and others.

About The Red Group
The Red Group is a full-service marketing agency that works primarily with business-to-business clients in technology, marketing services, publishing, aviation intelligence and other industries. The Chicago-area agency provides complete strategic, branding, media and direct marketing, interactive and advertising creative. For more information, visit www.theredgroup.com.

About the Davey Awards
The Davey Awards is an international award honoring outstanding creative work from the best small firms worldwide. The 2010 Davey Awards received over 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms. For details, visit www.daveyawards.com.

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