The Salvation Army Canada

The Salvation Army Canada

November 16, 2010 05:00 ET

The Red Sock Project and the Salvation Army Warm Feet These Holidays

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 16, 2010) -

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

During winter, homeless and disadvantaged people are at risk of developing serious feet issues due to exposure to wet weather and below zero temperatures. This holiday season, Nood is inviting Canadians to donate $2 toward a pair of red socks for The Salvation Army to distribute among its community.

Every day, The Salvation Army feeds, clothes and shelters 15,000 homeless and disadvantaged people across Canada. During the colder months, socks are particularly important as wet feet can lead to infection and hospitalization; and are therefore a highly sought after item of clothing.

Today Nood is launching The Red Sock Project to do something simple yet valuable to help. Everyone is invited to donate $2 towards a pair of red socks in-store or online at

"We're incredibly excited to bring the gift of warmth to those in need this holiday season by donating red socks to The Salvation Army. Having warm dry feet is a simple request and one that we are delighted to rally our staff, customers and general public to provide", said Nood General Manager, Damien Bryan.

The Salvation Army is looking forward to receiving the socks knowing how much the small gesture by the community and Nood will make a huge difference to the comfort and health of those they support.

"This is such a great initiative and one that we are delighted to be part of. Our resources are stretched even further in the colder months, so a special delivery of red socks from Nood warms us all these holidays", said The Salvation Army's Major Brian Venables, Divisional Secretary for Public Relations and Development.

Today to kick off The Red Sock Project, Vancouver and Calgary commuters will see red socks around the both cities urging everyone to pass on the warmth to someone in need.

"Nood's Founder has a long history of community giving in New Zealand and Australia, and after two years in Canada, Nood is delighted to be launching The Red Sock Project. We have a goal of donating 10,000 red socks and hope everyone will get involved to help us reach it" said Mr Bryan.

The initiative will run from Tuesday November 13 to Friday December 31. Anyone can donate $2 or more by visiting a Nood store or to

About Nood

Nood began in New Zealand in 2007, selling modern home furnishings at exceptionally affordable prices. Since then, it has grown to an international company with 14 retail studios in New Zealand and Canada, and recently online in the United States. For further information visit

About The Salvation Army

The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and everyday in 400 communities across Canada and more than 120 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, provides shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction.

When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.

Contact Information

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    Louise Lynch
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