Venn Digital

Venn Digital
The Reel Fish Co

The Reel Fish Co

October 31, 2011 12:00 ET

The Reel Fish Co. Launches Online Presence With Venn Digital

Sustainable Pole and Line Tuna Company The Reel Fish Co has Engaged Venn Digital for Its Digital Strategy

LONDON, UNITED KINGDOM--(Marketwire - Oct. 31, 2011) - New players in the sustainable pole and line tuna market, The Reel Fish Co, is pleased to announce its partnership with digital marketing agency Venn Digital for its online marketing activities.

The Reel Fish Company was founded on the principle of "Better for Everyone" – from shoppers who get a top quality, sustainable product, to the fishermen and their families whose livelihoods are improved by investment in their industry, to the marine life which is safeguarded because the fish is sourced responsibly.

All Reel Fish tuna is highest quality Skipjack tuna. It is sourced from the clear blue waters of the Maldives, using the traditional pole and line fishing method, handed down over generations.

The product is the only branded tuna in the UK to use pole and line tuna exclusively in its cans. This artisanal fishing technique is more sustainable than other methods because it means the fish are hand-caught one by one, and are never caught from nets. Fishing for tuna using nets (known as purse-seining), is the most common fishing practice and can endanger marine life by catching other fish and marine animals, like turtles and sharks. The Maldives is unique because it doesn't allow purse-seine fishing to take place in its waters.

Digital marketing agency Venn Digital, based in Wilmslow, have expertise in web design, online marketing, social media and consultancy. Having formed in 2010, the company has quickly grown to an impressive team and has a list of satisfied clients such as Assured Recruitment, Ukash and Pareto Law.

The Reel Fish Co. was impressed with the digital marketing company's ethos and vision, and has engaged them to handle their online strategy, including web design, social media and digital marketing.

The website, which has recently gone live, was designed with a deliberately anti-corporate feel and an emphasis on The Reel Fish Co's "Better for Everyone" philosophy. The focus on pole and line fishing as the only method of fishing sets Reel Fish apart. The site also promotes the communities in the Maldives that The Reel Fish Co work with and the "Reel Families" who support their approach.

Bryn Scadeng, Co-Founder of The Reel Fish Co., said "We cannot praise Venn Digital highly enough for their vision and support. We are really excited about this partnership and Venn Digital's online capabilities. They understand our brand and share our ethics, and the opportunities that this partnership will open up will allow us to realise our vision within the market."

Keen to distance themselves from the larger companies which have traditionally dominated the tuna market, the online strategy will focus on Reel Fish's eco-friendly credentials and the communities the company work with, as well as the quality of the product itself. Reel Fish canned tuna is available now in major UK supermarkets, including ASDA, The Co-operative, Waitrose and Tesco, and offers shoppers a high-quality, sustainable choice without compromising on price.

Digital marketing agency Venn Digital is delighted to be working with The Reel Fish Co. and is looking forward to a long and successful relationship.

About The Reel Fish Co

The Reel Fish Company was set up in 2009 by Bryn Scadeng and Angela Fitzpatrick. Bryn and Angela had a wealth of experience in the industry and wanted to offer consumers a sustainable alternative to other branded tuna products on the market.

The Reel Fish Co. sources tuna caught only in the Maldives by pole and line fishing, which ensures that no other marine life is harmed during the process. Reel Fish work with the fishermen in the Maldives to help the local communities, and is passionate about nurturing a sustainable and commercially viable tuna fishing industry.

About Venn Digital

Venn Digital is an owner operated digital marketing agency based in Wilmslow, Cheshire. Using expertise in web design, SEO and digital marketing they work with clients to improve their online presence and contribute to the success of their clients' business goals.

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