SOURCE: Influenster, Inc.


February 25, 2015 12:05 ET

The Reviews Are In! Horoscopes Determine Consumers' Favorite Fragrance Brands

Product Discovery and Review Platform Influenster Determines What Your Birthday Says About Your Product Preferences

NEW YORK, NY--(Marketwired - February 25, 2015) - Influenster, the leading product discovery site and review platform, has discovered that product preferences on their site can be determined by a member's birthday.

A robust review site that boasts more than 3.5M product reviews, Influenster is a leader in collecting consumers' purchase histories and product preferences. Which made them wonder: can your zodiac sign determine the kind of fragrance you're drawn to? To find the answer, the Influenster product data team combed through millions of product reviews on the site to get a glimpse at the fragrance brands members love best and came up with some interesting results. Turns out, when you were born says a lot about how you choose your favorite scent.

  • Aquarius is the spontaneous, unpredictable sign in the zodiac, so it came as no surprise that the Influenster Aquarius is most drawn to Chance by Chanel -- a surprising scent that was inspired by legendary fashion designer Coco Chanel's belief in the power of chance. 
  • The Scorpio woman is emotional and passionate -- she is a lover and a fighter -- so it was fitting to learn that the Influenster Scorpio loves Victoria's Secret Noir Tease. 
  • The Taurus woman has mellow patience in spades -- she is warm and loving and intensely loyal. The Influenster Taurus woman loves Dolce & Gabbana Light Blue, a strong and sweet fragrance -- just like her.

Read the full Fragrance Horoscopes on The Hub, Influenster's content site:

Influenster is the ultimate destination for savvy shoppers who want to discover new products, share their opinions, and write reviews. Influenster members -- more than one million -- are product mavens with a heavy social media presence and use their influence to spread the word about the products they know.

Influenster is a community of trendsetters, social media hotshots, and educated consumers who live to give their opinions on products. Influenster Nation flocks to the site to learn about new products as well as review those they already use in their day-to-day lives. Influenster helps connect brands to consumers, who use their social media influence to talk about products. Influenster inspires others to try products, share their opinions, and help them put those products to use.

Influenster is growing more than ever. The Influenster community has bloomed to include more than ONE MILLION members in the United States and Canada. 

In 2015, Influenster will send more VoxBoxes to members than EVER before. Influenster's mission is to help people discover new things to try, encourage conversations, and share their love for testing products. Influenster members have created more than 3.5M reviews about 730K products on the site in the past 18 months since the launch of the platform.

Want to get the word out about your product or client? Influenster will help you do it. Contact them at to be part of a campaign.

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