SOURCE: Boston Pizza

February 13, 2014 10:08 ET

The Right Kind of Cheesy Valentine's Day Gift

Boston Pizza Offers Heart-Shaped Pizzas for Charity on Valentine's Day

MISSISSAUGA, ON--(Marketwired - February 13, 2014) - Share the love this Valentine's Day with a heart-shaped pizza from Boston Pizza, while also helping children and youth across Canada. On Friday, February 14, exclusively at Boston Pizza locations from coast-to-coast, guests can enjoy a heart-shaped pizza with one dollar from the sale of each pizza supporting Boston Pizza Foundation Future Prospects, which is committed to helping kids be great through positive role modeling and mentoring programs.

"This is Boston Pizza's 22nd year of celebrating Valentine's Day with heart-shaped pizzas -- a delicious way for families, friends and sweethearts to celebrate their love while supporting a great cause at the same time," said Steve Silverstone, Executive Vice President of Marketing, Boston Pizza International. "We're excited to serve tens of thousands of heart-shaped pizzas this year in support of our newly created BPF Future Prospects initiative."

Heart-shaped pizzas are available in individual, small and medium sizes, on classic or multigrain dough. They can be ordered for dine-in, take-out or delivery in any of Boston Pizza's gourmet and create-your-own pizza varieties. Boston Pizza expects to serve more than 65,000 heart-shaped pizzas across Canada on Valentine's Day this year.

From now until February 14, guests can also purchase a Boston Pizza scratch card for a minimum donation of $2 where guests will have a 1-in-4 chance of winning a free Panookie, a free Starbucks coffee or $2 off a dessert. All proceeds raised will go to support BPF Future Prospects, which provides role models and mentoring programs for kids in communities from coast to coast through organizations like Big Brothers and Big Sisters, Kids Help Phone, Live Different and JDRF.

"Boston Pizza believes that strong role models inspire kids to be great. That's why Boston Pizza Foundation created Future Prospects to help support organizations that mentor kids to reach their full potential," said Cheryl Treliving, Executive Director of Boston Pizza Foundation Future Prospects. "Since 1993, our Valentine's Day promotion has helped us raise awareness and more than $4.6 million to benefit numerous charities across Canada. We are grateful to all of our guests across Canada for their ongoing support and donations to Boston Pizza Foundation Future Prospects."

Photo Opportunities

Filming and photo opportunities of local sweethearts, families and friends sharing their love and a heart-shaped pizza are available at select Boston Pizza locations on February 14 from 5 pm to 8 pm. Please contact Kate.Weersink@highroad.com or 416-644-2241 to arrange a filming location and interviews.

About Boston Pizza Foundation Future Prospects

Boston Pizza Foundation Future Prospects was established in 2014 to raise funds and awareness for organizations that provide kids in Canada with role models and mentoring programs. BPF Future Prospects is proud to partner with Big Brothers Big Sisters, Kids Help Phone, Live Different and JDRF. Since its inception in 1990, the Boston Pizza Foundation has raised and donated more than $17 million to directly improve the health and well-being of children and families.

About Boston Pizza

Boston Pizza International Inc. is Canada's No. 1 casual dining brand with more than 350 restaurants in Canada. In 2014 Boston Pizza celebrates 50 great years since opening our first location in Edmonton, Alberta in 1964. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as a Platinum Member of Canada's 50 Best Managed Companies. Boston Pizza believes that strong role models inspire kids to be great, and in 2014, the Boston Pizza Foundation created Future Prospects to help support organizations that mentor kids to reach their full potential. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit www.bostonpizza.com.

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