SOURCE: The Right Start

July 18, 2005 09:15 ET

The Right Start Names Deneese Jackson to Senior Merchandising Position

Pottery Barn Kids Merchant to Enhance Strong Offerings With Added Proprietary Perspective

CALABASAS, CA -- (MARKET WIRE) -- July 18, 2005 -- The Right Start today announced that Deneese Jackson will be joining the company as Director of Merchandising, the senior merchant position for this leading independent juvenile products retailer. The appointment of Ms. Jackson, who has spent the past eight years at Williams-Sonoma's Pottery Barn and Pottery Barn Kids divisions, is effective immediately. Ms. Jackson will be responsible for merchandising decisions across all channels, including retail, Internet, and the soon-to-be rejuvenated catalog.

"We are excited to have Deneese's expertise as a merchant, particularly given her understanding of the specialty market for infant and children's products," said Brian McDermott, CEO of The Right Start and to whom Jackson will report. "Deneese brings vision and passion to both our retail and direct-to-consumer businesses, and understands how to maximize product selection while creating a unique space in the marketplace."

"I am proud to be joining a company with such a fine history," said Jackson. I am excited by the new growth phase that The Right Start is embarking on, and believe that the combination of my strategic vision and ability to work hand-in-hand with vendors will enhance the path that The Right Start has recently been executing against."

About The Right Start

The Right Start is the leading independent juvenile products retailer in the United States. Founded twenty years ago as a catalog retailer, the company expanded into retail and Internet sales. The company was eventually combined with FAO, Inc, but in December 2003, the assets of The Right Start were purchased by Hancock Park Associates, a Los Angeles-based investment firm. Since that time, Hancock Park has reinvigorated the company, opening 3 new stores (including the largest opening in the Company's 20-year history) in the past six months. The Right Start currently operates 33 stores in 13 states, as well as a growing direct to consumer business. For more information visit www.rightstart.com

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