SOURCE: Coffee Equipment Company

July 19, 2007 07:00 ET

The Roasterie Brings Clover Brewing Power, Hot New Coffee Trends to Kansas City

With New Brewing Techniques and Educational Tastings, The Roasterie Aims to Change Kansas City's View of the "Daily Grind"

KANSAS CITY, MO--(Marketwire - July 19, 2007) - There's a shiny new machine on The Roasterie's front counter, and it promises to change the local view of a morning cup of brew. It's the Clover, the new brewed coffee machine that has people buzzing from Seattle to Stockholm, and now in Kansas City. The new Clover brewer will be unveiled on July 20, 2007, from 2 - 5:30 p.m. during The Roasterie's "Clover Day."

Americans imbibe more than 400 million cups of coffee each day, but many don't give their daily cup much thought once it's ordered. However, coffee -- like wine -- has many different varietals, growing regions, and processes, each of which results in producing the unique characteristics of an individual coffee. With award-winning coffees selling for record-breaking prices at upwards of $100 per pound for unroasted beans, coffee lovers have proven they're willing to pay a premium for a clearly superior product. The Clover matches superior coffee with superior brewing technology, allowing customers to taste the differences between similar coffees and choose their favorite based on their personal flavor preferences.

Each coffee's subtleties shine best given specific settings. Even a slight adjustment of any of these parameters -- grind size, dose, water temperature, and contact time -- affects the flavor and body of the coffee. Like a French Press or Vacuum Pot, the Clover extracts a coffee's flavors by suspending the grounds in hot water. Its precision brewing system then forces the brewed coffee back through the grounds with its patented Vacuum-Press technology, requiring a fraction of the time of other single-cup methods. With the Clover, baristas have more control over the factors that go into the brewing process, maximizing the flavor signature of each and every bean.

In celebration of "Clover Day," The Roasterie Café, located at 6223 Brookside Blvd in Kansas City, Mo., will be offering samples of their award-winning coffees, including Cup of Excellence® coffees, brewed on the Clover at a 50% discount. They will also be offering attendees "Coffee 101," a selection of informative demos on coffee roasting, brewing, and tasting. Interested coffee drinkers can learn more about The Roasterie and the upcoming "Clover Day" online at www.theroasterie.com.

About The Roasterie

The Roasterie, Inc. is a specialty coffee company located in Kansas City, Missouri. The Roasterie has grown to become one of the most premiere coffee companies. The Roasterie has more #1 rated coffees than any other coffee roaster in the world (Source: coffeereview.com). The company has based its mission on the customer, by providing the best coffee possible to the public, a dedication to process and freshness, and a promise to give back to the community. Additional information on The Roasterie, our roasts and our distribution can be found online at www.theroasterie.com.

About The Coffee Equipment Company

The Coffee Equipment Company (CEC) is a small but mighty coffee equipment developer and manufacturer based in Seattle. Founded in 2004 by Zander Nosler and Randy Hulett, CEC is intensely focused on solving old problems with new ideas, and holding quality above all else -- in coffee, in equipment, and in how the two come together. Believing wholeheartedly in the tradition of brewed coffee, CEC aims to create brewing technologies worthy of the world's finest beans; technologies that simplify the brewing process and consistently deliver astonishingly good coffee. Additional information on The Coffee Equipment Company can be found at www.cloverequipment.com.

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