SOURCE: The Rogers Group

April 28, 2008 17:15 ET

The Rogers Group Named Agency of Record for iGo® Mobile Electronic Accessories

LOS ANGELES, CA--(Marketwire - April 28, 2008) - Mobility Electronics Inc. (NASDAQ: MOBE) (iGo®), a leading provider of innovative solutions for the mobile electronics industry, announced it has selected The Rogers Group as its public relations agency of record. The agency has been tasked with implementing consumer and trade public relations programs for iGo's current product offerings as well as its new innovative solutions through an aggressive traditional and online media relations campaign.

Leveraging the company's patented tip technology, iGo adapters enable users to power and charge hundreds of brands and thousands of models of mobile devices. iGo's full line of branded universal power adapters for portable computers and mobile electronic devices include 90% of all mobile phones, Bluetooth® accessories, PDAs, MP3 players/iPods, digital cameras, GPS devices and more, which eliminates the extra weight and jumbling of power cords associated with carrying multiple chargers.

"The Rogers Group is a natural choice for iGo because of its strategic vision and significant success in a wide range of traditional and new media markets," said Mike Heil, president and chief executive officer of Mobility Electronics. "The Rogers Group's experience and understanding of the consumer market will help us to deliver the message that iGo products help today's electronic device users handle all of their power needs with ease and mobility."

One of the largest public relations and strategic communications firms on the West Coast, The Rogers Group will strategically highlight iGo's products by tapping into consumers' emotional hot buttons with targeted on and offline media relations campaigns.

About The Rogers Group

The Rogers Group (www.rogerspr.com) provides a full range of strategic communications to business, government and non-profit organizations. Based in Los Angeles, The Rogers Group is one of the largest independent public relations/public affairs firms in the country.

About Mobility Electronics

Mobility Electronics Inc., founded in 1995 and based in Scottsdale, Arizona, develops and markets universal power adapters for portable computers and universal chargers for low-power devices such as mobile phones, Bluetooth® headsets, smartphones/PDAs, MP3 players, portable gaming devices, digital cameras and more. Mobile Electronics is dedicated to providing the most innovative and streamlined mobile solutions based upon the Company's patented, cutting-edge technology. NASDAQ Symbol: MOBE