SOURCE: The Rogers Group

March 26, 2008 19:37 ET

The Rogers Group Named Agency of Record for LegalZoom

LOS ANGELES, CA--(Marketwire - March 26, 2008) - LegalZoom.com, the nation's leading online legal document service, announced today that it has selected The Rogers Group as its public relations agency of record after a competitive agency search.

LegalZoom offers consumers and small business owners a convenient and cost-effective way to take care of common legal needs such as last wills, living wills, incorporation, LLC formation, trademarks, copyrights and patents. Customers answer a series of simple questions in a secure, online environment. LegalZoom then reviews their answers, prepares their legal documents, and when required, files the completed paperwork with the appropriate government agency. The first national consumer brand for law, LegalZoom is quickly transforming a large sector of a $23 billion market.

"We chose The Rogers Group as our agency of record based on their strategic insight, significant experience in consumer marketing and success in a wide range of new media markets," said Michael Turner, Chief Marketing Officer at LegalZoom. "The Rogers Group clearly understands the mission and vision of LegalZoom and demonstrated how their network could immediately deliver efficient programs with effective results."

One of the largest public relations and strategic communications firms on the West Coast, The Rogers Group will develop and implement consumer and corporate public relations programs for LegalZoom, including traditional and online media outreach for its current offerings and new product rollouts.

About The Rogers Group

The Rogers Group (http://www.rogerspr.com) provides a full range of strategic communications to business, government and non-profit organizations. Based in Los Angeles, The Rogers Group is one of the largest independent public relations/public affairs firms in the country.

About LegalZoom.com

LegalZoom.com is the nation's leading online legal document and filing service. Co-founded by attorney Robert Shapiro in 2001, LegalZoom.com (http://www.legalzoom.com) offers a convenient and cost-effective way to take care of common legal needs. LegalZoom service offerings include: Wills, Living Wills, Incorporation, LLC Formation, Living Trusts, Powers of Attorney, Divorce, Small Claims, Trademarks, Patents, Copyrights and more. LegalZoom.com is not a law firm and does not provide legal advice or counsel.

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