SOURCE: The Salvation Army

December 23, 2008 17:34 ET

The Salvation Army "Rings" in New Technology to Allow Card Donations at Red Kettles

U.S. Bank Donates $10,000 With Simple Swipe of a Card

LOS ANGELES, CA--(Marketwire - December 23, 2008) - The Salvation Army in Southern California this year modernized its time-honored red kettles with card scanning technology that accepts card payments in addition to cash.

"In today's increasingly card-based, cashless society, many would-be kettle donors have the desire to help, but no cash in their wallet," said Major Victor Leslie, Divisional Commander for The Salvation Army Southern California Division. "We believe this new convenience will help us meet this season's sizable demand."

The electronic kettles, which are made possible by technology from U.S. Bank, made their debut this year on the heels of an unprecedented 50 to 100 percent increase in demand for social services. While the recession and recent wildfires have created even more pressure on The Salvation's Army resources, the organization is determined to double its efforts in providing food assistance, as well as other holistic services, such as toys for children and ongoing relief for disaster survivors.

With the new card scanning technology, donations are processed in real time, enabling the organization to immediately apply the much-needed funds to one of its 36 food pantries or other local service locations. Other benefits include decreased risk of theft and counterfeit prevention.

The convenience of card technology can be utilized by both individuals and corporations alike. U.S. Bank -- the sixth-largest commercial bank in the nation -- is not only helping coordinate the units, it is generously donating $10,000 on a card-enabled kettle, making it the very first electronic kettle corporate donation in Southern California.

U.S. Bank recently expanded its presence in Southern California with the addition of more than 200 branches when it acquired 175 Downey Savings & Loans branches and 38 PFF Bank & Trust branches last month. Once the conversions and integrations are completed, both current and new customers of U.S. Bank will have the increased convenience of 561 branches in California to serve their banking needs.

"We're proud that our card processing units are being put to good use to help clothe and feed families," said Darrell Brown, senior vice president and regional manager for U.S. Bank in Southern California. "We hope our contribution kick-starts a wave of giving among other corporations throughout Southern California."

Twenty units are being tested at various locations throughout Southern California including Glendale, Pasadena, Ventura, Oxnard, Santa Fe Springs, Whittier and Huntington Park, with the goal of expanding distribution next year. The Southland's card-accepting units join several other pilot sites in the Dallas area and Colorado Springs.

For more information, contact Dawn Wells (213) 553-3255 or Robert Brennan at (213) 553-3268 at The Salvation Army.

Contact Information

  • Contact:
    Dawn Wells/ Robert Brennan
    Office: (213) 553-3255 / (213) 553-3268
    Cell: (805) 403-8177 / (818) 648-9098
    Email Contact
    Email Contact