SOURCE: Movie Avenue International Corp.

June 16, 2008 19:49 ET

'The Sandman' Under the Rain Theaters in Brazil

NEW YORK, NY--(Marketwire - June 16, 2008) - Moviemobz, the leading distribution company to program titles in movie theatres equipped with the digital projection technology supplied by Rain Network, acquired theatrical rights for Brazil of José Manuel González' "El Hombre de Arena" (The Sandman). Release in Brazilian arthouses is expected in 6 months. A Premium Pay TV run in Cine Canal is scheduled for June 2009. The deal was negotiated by Movie Avenue International's Agent, TV distributor Lydia Y. Segundo, on behalf of the producers, and Bianca Balassiano, Operations Coordinator, Clarisse Goulart, Acquisitions Head of Moviemobz on behalf of Marco Aurelio Marcondes, Managing Director Latin America, and Fabio Lima founder CEO of Moviemobz/Rain Network.

The romantic drama depicting the imprisonment of society's undesirables in psychiatric hospitals under the Franco regime, generated buzz and critics in the festival circuit for its visual quality and strikingly emotional scenes, receiving the 2007 Audience Prize, Film by the Sea International Festival, Netherlands; Best Film, Operas Primas Tudela, Spain and Official Selections by the Fort Lauderdale International Film Festival, Florida; Festival Málaga, Morocco; the Philadelphia Film Festival 2008. The performances by Maria Valverde (Goya Award "La Flaqueza del Bolchevique"), Hugo Silva ("Los Hombres de Paco"), Alberto Jimenez ("Alejandro Aménabar's Sea Inside") and Samuel LeBihan ("The Bridge of San Luis Rey") earned accolades including best supporting actor "India Catalina" to LeBihan by the Cartagena 48th Festival Internacional.

Supported by the 'cinema on demand' concept, Moviemobz allow the audience to program the venue, date and time of the screening. Besides distribution 'on demand,' the company also releases titles in the commercial circuits. The Rain Network is available in 149 Brazilian venues. In the United States, 26 arthouses across 23 cities are connected; has expended into Puerto Rico, United Kingdom, Argentina and soon will be available in Latin America. "The climate of cinema is changing. Audiences want access, infinite choice and control. With digital cinema distribution we can deliver more films to more people at a fraction of the cost," expressed Fabio Lima, founder and CEO of Moviemobz.

Movie Avenue International Corp. is a visionary and selective producer, agent, and TV distributor in New York. "We are very pleased with this pick-up and to being part of clever innovation. Digital cinema is the future and the hope of many quality films in the niche," Segundo affirmed.

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