SOURCE: East Coast Center for Cosmetic Breast Surgery

March 04, 2016 09:30 ET

"The Scoop On Breasts" Hits Amazon Kindle's #1 Plastic & Cosmetic Surgery Book

Q&A Book by Dr. Ted Eisenberg, World-Record Holding Plastic Surgeon, Busts the Myths About Breasts and Breast Implants

PHILADELPHIA, PA--(Marketwired - March 04, 2016) - The Scoop On Breasts: A Plastic Surgeon Busts the Myths by Dr. Ted Eisenberg, the Guinness World Record holder for the most breast augmentations performed in a lifetime, reached #1 in Plastic & Cosmetic Surgery in Amazon's Kindle Store.

The Huffington Post called the book,"An entertaining romp through the wonderful world of both real and fake bazoombas and the folks who care about them, packed with interesting facts and factoids, and illustrated with eye-grabbing photos."

In his informative, fun and frank book, Philadelphia plastic surgeon Dr. Ted Eisenberg draws on his experience with more than 10,000 cosmetic breast surgery consultations to answer questions like these:

Will my implants help me float?
No. Saline breast implants are filled with salt water in about the same density as the ocean, so you'll be neutrally buoyant -- you'll hover. Silicone gel breast implants are slightly denser than water. Although they won't make you sink, you might have to doggie paddle just a little bit harder.

Could I take them on a boat?
If you are going to be rowing or paddling that boat, you've got to wait about six weeks after breast augmentation surgery before you use your upper arms vigorously. But if you are going on a cruise ship and will only be lifting up a margarita, you can get on board as soon as three days after surgery.

Can I bring them on a plane?
Yes, they won't burst. The research team at MythBusters put breast implants in a hypobaric chamber, recreated the altitude at 35,000 feet, and observed that the implants expanded insignificantly. Other researchers took breast implants on a simulated trip from the bottom of the ocean to the top of Mount Everest, and the implants still didn't burst.

If I get them am I vain?
I don't think so. When women come in for consultation, they commonly tell me: "I feel gypped. I've been a size 34A since eighth grade." "I want to look natural and proportional." "When I had a baby, my breasts disappeared." "I'm tired of wearing padded bras." "I'd like my breasts to be more even." Cosmetic breast surgery is not for everyone, but for those women who choose it, the change can be profound.

If I squeeze them will they pop?
A mammography machine can't apply enough pressure to pop breast implants, and neither can you. Implants are designed to be sturdy. One implant company tests implants by exerting nearly 55 pounds of force on them repeatedly, up to 6.5 million times. A routine mammogram uses about 40 pounds of force, and a woman might have 30 mammograms in her lifetime.

Will I fit in my old top?
Probably not, unless it's really baggy. If you get 375 cc implants, for example, it would be like adding just over three 1/4-pound sticks of butter to each side of your chest. Wait about eight weeks before making a major investment in tops. It takes that long for augmented breasts to begin to settle into their new size and shape.

Since its 2013 release, The Scoop On Breasts has won 10 national and international book awards in the categories of Women's Issues, Health & Wellness, Pop Culture, Humor, and Design. It was in the swag bag given to Oscar nominees at the 2013 Academy Awards and has been featured on Fox News Health, CBS, Playboy radio, and more.

The Scoop on Breasts was initially written for women who are curious about cosmetic breast surgery. Each year, close to 300,000 women in the United States have breast augmentation; worldwide that number exceeds 1.5 million. Many are happy to discover that implants don't need to be changed every 10 years and that they aren't the only one with asymmetrical breasts, because breasts are sisters, not twins.

Since its publication, the book has found a much wider audience, including:

  • Older women: A 73-year-old grandmother was delighted to find out things about her own breasts that she hadn't learned in all those years.
  • Men (little surprise here!): A 7-year-old saw her dad totally engrossed in the book. She said, "Dad, it's the first time I've ever seen you reading a book!"
  • Breast cancer survivors: Several have written that the book gave them useful information about the implants that were used in their reconstructive surgery -- information that hadn't been provided by their breast cancer surgeons.

The book is available on Amazon in paperback and Kindle formats. To learn more, visit

About the Authors: Dr. Ted Eisenberg is a Philadelphia plastic surgeon who holds the Guinness World Record for most breast augmentations performed in a lifetime. He is the creator of the I.D.E.A.L. Breast Lift. Co-author Joyce K. Eisenberg is a humor writer and author of The Dictionary of Jewish Words. 

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    East Coast Center for Cosmetic Breast Surgery
    2375 Woodward Street, Suite 102
    Philadelphia, PA 19115
    Nan McCarthy