SAN FRANCISCO, CA--(Marketwire - Nov 8, 2012) - Get Satisfaction, the leading customer engagement platform, today introduced a free white paper titled, "Customer Community as Word-of-Mouth Marketing Engine: The Second Generation of Social Engagement is Here." The paper examines consumer preferences for interacting with brands online, and details how companies can leverage communities to maximize the return on their social strategy.
The first generation of social saw companies focus on building large audiences, listening and responding to brand mentions, and experimenting with apps and advertising. Despite the billions of dollars companies will spend on social related activities in 2012, the business returns on these investments are not being fully realized. Building on research conducted in coordination with the Incyte Group, the paper highlights practical strategies and tactics for moving toward the second generation of social that is defined by tangible business impact. The paper features a "play book" to help readers build powerful word-of-mouth communities that foster authentic engagement at every stage of the consumer lifecycle.
To download a free copy of "Customer Community as Word-of-Mouth Marketing Engine: The Second Generation of Social Engagement is Here," please visit: http://info.getsatisfaction.com/customer-community-word-of-mouth-marketing-engine_2012_wp.html?src=Email&lsd=2nd_gen_social_WP&mkt_tok=3RkMMJWWfF9wsRokvK3IZKXonjHpfsX87uUuUK%2BylMI%2F0ER3fOvrPUfGjI4DScRqI%2FqLAzICFpZo2FFfH%2FSGfZRJ6fNcCFW7VzU%3D
About Get Satisfaction
Headquartered in San Francisco, Get Satisfaction is the customer engagement platform provider that helps companies from small businesses to large enterprises build authentic relationships at every stage of the customer lifecycle. With 70,000 active customer communities hosting more than 35 million consumers each month, industry leaders such as Flipboard, Intuit, Kellogg's, Microsoft and Sonos rely on Get Satisfaction to delight customers, gain insight, solve problems and activate social advocates. For a free trial, visit www.getsatisfaction.com.