BOSTON, MA--(Marketwire - September 10, 2009) - New research from
Aberdeen Group, a Harte-Hanks Company
(
NYSE:
HHS), titled, "
Integrated Design-to-Delivery for Fast Fashion:
On-Time, On-Trend and On-Profit" has revealed the best approach to
improving operations from concept to delivery of apparel and footwear
products. The report examines what leading apparel and footwear
manufacturers are doing and the benefits they are achieving.
There's little question that the apparel and footwear industry is a
difficult place to run a profitable business. The trends shift quickly and
unpredictably. The deadlines are short and there are harsh consequences for
delays. Margins are thin with little to no safety net. However, the top 30%
of study repondents (the Best-in-Class) are not only survinving, they are
thriving, with almost twice the revenue growth (13%) compared to all other
respondents (7%). What is their secret?
The top performers are optimizing their design-to-delivery processes by
having initiatives to better control designs and gain greater visibility
into their operations. "As a result, top performers are able to hit launch
targets 88% of the time," explains Chad Jackson, Vice President, Product
Innovation and Engineering, Aberdeen Group. "These productivity
improvements are allowing these industry leaders to achieve the benefits of
selling their products at full price and meeting their sell through targets
at 82% of the time or better."
The report "Integrated Design-to-Delivery for Fast Fashion: On-Time,
On-Trend and On-Profit" enables readers to take advantage of the lessons
learned from these companies while avoiding the pain points and obstacles
encountered by their peers.
A complimentary copy of this report is made available due in part by the
following underwriters: Siemens PLM and Zweave. To obtain a complimentary
copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5995.
Visit
Research.Aberdeen.com for
additional access to complimentary
Product
Innovation and Engineering Research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Chad Jackson
Aberdeen Harte-Hanks
(512) 284-8080
chad.jackson@aberdeen.com