SOURCE: Aberdeen Group

Aberdeen Group

September 10, 2009 13:22 ET

The Secret to Staying On-Time, On-Trend, and On-Profit

Leading Companies Are Meeting Their Product Cost Targets 89% of the Time

BOSTON, MA--(Marketwire - September 10, 2009) - New research from Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), titled, "Integrated Design-to-Delivery for Fast Fashion: On-Time, On-Trend and On-Profit" has revealed the best approach to improving operations from concept to delivery of apparel and footwear products. The report examines what leading apparel and footwear manufacturers are doing and the benefits they are achieving.

There's little question that the apparel and footwear industry is a difficult place to run a profitable business. The trends shift quickly and unpredictably. The deadlines are short and there are harsh consequences for delays. Margins are thin with little to no safety net. However, the top 30% of study repondents (the Best-in-Class) are not only survinving, they are thriving, with almost twice the revenue growth (13%) compared to all other respondents (7%). What is their secret?

The top performers are optimizing their design-to-delivery processes by having initiatives to better control designs and gain greater visibility into their operations. "As a result, top performers are able to hit launch targets 88% of the time," explains Chad Jackson, Vice President, Product Innovation and Engineering, Aberdeen Group. "These productivity improvements are allowing these industry leaders to achieve the benefits of selling their products at full price and meeting their sell through targets at 82% of the time or better."

The report "Integrated Design-to-Delivery for Fast Fashion: On-Time, On-Trend and On-Profit" enables readers to take advantage of the lessons learned from these companies while avoiding the pain points and obstacles encountered by their peers.

A complimentary copy of this report is made available due in part by the following underwriters: Siemens PLM and Zweave. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=5995.

Visit Research.Aberdeen.com for additional access to complimentary Product Innovation and Engineering Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
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