SOURCE: The Shadow Gang

The Shadow Gang

April 02, 2013 15:00 ET

The Shadow Gang Launches Multiplatform Experience 'Umbrella Sword'

New Interactive Experience Showcases Features of 'Galahad,' the Los Angeles-Based Company's Multiplatform Content Distribution Engine, Now Fully Available for Brands and Broadcasters to License

LOS ANGELES, CA--(Marketwired - Apr 2, 2013) - The Shadow Gang, a new breed of entertainment studio based in Los Angeles, today launched a new interactive experience titled, 'Umbrella Sword.' Spanning mobile, social, online and more, 'Umbrella Sword' showcases the features and functionality of 'Galahad,' the company's newly unveiled proprietary multiplatform content distribution system, now fully available for content creators, brands and media-driven organizations to license.

'Umbrella Sword' is a multiplatform transmedia experience that tells the story of genius software developer, Martin Stitch, and his search for his missing wife. Drawn into a mysterious world of secret societies, fringe technology, kidnapping and murder, Martin must follow the clues left for him by a shadowy figure known only as 'Standish.' The mystery begins at with a newscast reporting on the ransacking of corporation AT-Revision Mobile and the seemingly unrelated disappearance of Martin and Susan Stitch. The game continues to unravel in an interactive thriller that spans a vast, interconnected network of secret websites, coded messages, cryptic phone and text messages and ground breaking mobile apps. It is a fully immersive, online conspiracy that allows audiences to become part of the story while helping the lead character accomplish his deadly mission.

The 'Umbrella Sword' experience is completely powered by 'Galahad,' the first and only turnkey platform that allows content owners and providers to preload and run entire story-worlds and campaigns from a single, centralized hub, including online and mobile content, gaming, social media and e-commerce extensions. 'Galahad' was created by The Shadow Gang to allow content creators, distributors and brands to more powerfully connect with audiences while simultaneously expanding revenue potential. The platform simplifies the management and distribution of original media with custom-built tools that engage fans across multiple media platforms.

Since 'Galahad's' beta debut in 2012, the platform is now fully available for content creators in film, television, gaming and publishing, as well as brands and media-driven organizations to license. As a production studio, The Shadow Gang also creates original and branded content and provides counsel on digital media strategy for its partners.

"Complicated campaigns and time-taxing multiplatform development processes have become cost prohibitive, not to say out-dated," said Alex LeMay, CEO and founder of The Shadow Gang. "The way in which we've deployed the 'Galahad' platform within the 'Umbrella Sword' experience can be applied to any content across television, triple A games, feature films, books, branded campaigns, etc. and greatly impacts not only consumer engagement, but the bottom line revenue growth for media providers. With 'Galahad' driving these experiences across the entire media landscape, our platform will literally power a new generation of content creation and distribution.'

'Galahad' was first prototyped for The Shadow Gang's ground-breaking and successful multiplatform campaign 'GoBZRK' in 2011 and was used to cultivate audiences and drive pre-sale buzz for the global book launch of BZRK, written by best-selling author Michael Grant. The Shadow Gang created original content from the ground-up and took audiences through an immersive and compelling storylines that unfolded across multiple touch points including websites, comic books, social media, a 3D iOS and Android game as well as many other interactive experiences. Due to the success of the digital experience, Sony Pictures purchased the film rights in 2012 for Sam Raimi and Josh Donen. The film is currently in development.

For more information about The Shadow Gang, visit and follow the company on Facebook and Twitter.

About The Shadow Gang
The Shadow Gang is a new breed of entertainment studio that creates original media experiences using 'Galahad,' the studio's proprietary, turnkey multi-platform distribution engine. With Galahad, The Shadow Gang helps content owners and distributors to expand distribution channels, build and engage new audiences, and realize new revenue potential. The Shadow Gang not only builds interactive, multi-platform experiences for partners in film, television, publishing, gaming, major branding and more, the studio also develops and produces original content across genres, platforms, and devices. The Shadow Gang has offices in Los Angeles and New York. For more information, visit and follow the company on Facebook and Twitter.

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