SOURCE: Vidsense

July 08, 2008 11:00 ET

The Stars Come Out for Vidsense

New Sales Video Taps Star Power for Online Video Ad Network

MOKENA, IL--(Marketwire - July 8, 2008) - From Abbot & Costello to John Wayne, Vidsense turns on the star power in a new five-minute video that demonstrates how and why this "retro-evolutionary" online video advertising model marks a return to what works.

As the web's premier video ad network, Vidsense fuses the mass appeal of online video with the proven power and legitimacy of licensed, advertiser-friendly television and film clips to drive traffic directly to advertiser websites. Here's how: A selection of thumbnail links culled from targeted video clips resides on each of the more than 20,000 safe-for-work websites in the Vidsense network. When a viewer clicks on a content unit, a new window opens, transporting viewer and video clip directly to a Vidsense advertiser website where an imbedded Vidsense player launches. The clip plays within the exclusive confines of that advertiser's own branded surroundings. Vidsense not only delivers prospects to advertisers' doors, it brings them right inside their online showrooms. But don't take our word for it, not when Barney Fife, Rocky Balboa, the whacky cast of Fargo and others say it far better in this entertaining sales video.

Advertisers pay only for Vidsense-generated visitors to their websites. What's more, Vidsense is completely turn-key, supplying the content, the traffic, and even the video player. And because Vidsense thumbnails appear as content on the host website, click-through rates are 7 to 10 times higher than industry averages for text and banner ads.

Vidsense is to Adsense what television is to print: a richer, more engaging environment for advertisers and consumers alike. And with a network of more than 20,000 safe-for-work websites, plus tens of thousands of licensed, advertiser-friendly video clips from major TV and film distributors in its unique content arsenal, Vidsense virtually eliminates the uncertainties that plague online video advertising.

Says Vidsense CEO, Jaffer Ali, "Vidsense traces its roots to the Golden Ages of radio and television, when content was king and advertisers controlled their own destinies. What better way to demonstrate the efficacy of our business model than to let the stars do our talking for us?" Produced by the Brothers Einstein at the New EPA, the new video describes what makes Vidsense so unique. "It engages you on your terms and puts a smile on your face," says Ali. "Essentially, what you see is what you get with Vidsense."

About Vidsense

Vidsense is the Web's largest video advertising network. With more than 80,000 advertiser-friendly video clips licensed from major film and TV studios, the Vidsense network of more than 20,000 safe-for-work partner websites delivers millions of qualified visitors directly to advertiser websites on a pure Pay-Per-Click (PPC) basis. Vidsense is to Adsense what video is to print -- a far more engaging and compelling environment for consumers and advertisers alike.

Contact Information

  • For more information about Vidsense, please contact:
    Mary Kolacki
    Director of Communications
    phone 708-478-4500 ext. 109
    email at Email Contact