SOURCE: The Strive Group

The Strive Group

November 02, 2011 08:03 ET

The Strive Group Named a Finalist in the Chicago Innovation Awards

Multi-Vendor Packaging Programs Connect Brands With Shoppers

CHICAGO, IL--(Marketwire - Nov 2, 2011) - The Strive Group, an integrated merchandising supply chain company servicing the retail and consumer packaged goods sector, announced today that it has been selected as one of 75 finalists in the 2011 Chicago Innovation Awards competition. The Strive Group is being recognized for its Multi-Vendor Packaging (MVP) program, a game-changing retail merchandising approach that brings together several complementary, yet distinct products and brands in a single, thematic display to drive sales and improve consumers' shopping experience.

The Strive Group was the first company to introduce the MVP program, which has revolutionized in-store marketing for some of the world's largest companies. Many consumer packaged goods (CPG) companies have now adopted it, including Kraft, Nabisco, and Procter & Gamble. Recently, a Strive MVP program designed for Kraft won a Design of the Times Award for creatively combining Hershey's chocolate, Nabisco's graham crackers and Kraft's marshmallows in a display promoting s'mores and engaging consumers with imagery featuring summer and camping fun.

"We are thrilled to be a finalist for the Chicago Innovation Awards because we feel that innovation is central to all we do at Strive. We are always looking for new and better ways to deliver merchandising solutions that yield the best results for our clients, and create a better retail experience for consumers," said Jeff Sharfstein, The Strive Group CEO. "The Strive Group will continue to push boundaries that will keep greater-Chicago on the map when it comes to forward-thinking businesses."

Celebrating its 10th year, the Chicago Innovation Awards program is the region's foremost recognition of the most innovative new products or services brought to market or to public service each year. Strive was selected as a finalist from a pool of more than 400 nominees. Ten winners will be selected by a panel of judges reflecting a cross section of Chicago's business community. They will be celebrated at an awards event on Tuesday, Nov. 8 at Chicago's Harris Theater.

"The most important message of the Chicago Innovation Awards is one of confidence and courage," said Thomas D. Kuczmarski, co-founder of the awards with Chicago journalist Dan Miller. "The economy is challenging but each nominee believes the simple truth that a powerful new product will find a rewarding market and has the courage to pursue their vision."

About The Strive Group
The Strive Group's Integrated Merchandising Supply Chain (IMSC) model is a business process that compresses the merchandising supply chain to a "just in time" delivery model. IMSC encompasses the full spectrum of sales, marketing, operations, transportation, finance and procurement, aligning goals and linking teams. The Strive Group's IMSC commercialization execution model gives customers a complete understanding of the total cost of ownership (TCO); an accurate measurement of the return on merchandising investment (ROMI); and a faster time-to-market for their products. The Strive Group enables customers to reduce or eliminate obsolete materials, control inventory management, better deploy internal resources and significantly enhance service levels internally and externally. For more information visit:

Contact Information

  • Agency Contact:
    Katelyn Henry
    Version 2.0 Communications
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