SOURCE: Warner Bros. Records

September 20, 2005 09:00 ET

The Sun Scores With "Do It (to) Yourself" Video

"Romantic Death" Rocks Cyberspace

BURBANK, CA -- (MARKET WIRE) -- September 20, 2005 -- The Sun continue to push the envelope of creative expression with the video of "Romantic Death," a key track from their upcoming Warner Bros. Records debut full-length release, "Blame It On The Youth," the world's first DVD Album.

Directed by Alex Nam and inspired by the website beautifulagony.com, "Romantic Death" features over seventy real people who shot footage of themselves engaged in a sexual activity that would normally be considered both intensely private and solitary. The orgasmic result has caused a major sensation on the Internet, beginning when the video was posted on MySpace.com last month. A viral code was created to allow viewers to add the clip to their personal MySpace.com profile and email the video to others.

Within days of the original posting thousands had shared the file, spreading it to blogs and other online entities. "Romantic Death" quickly appeared on such popular sites as iFilm.com, milkandcookies.com. kontraband.com, screenhead.com and many others, racking up upwards of a million viewers in a matter of weeks. iFilm registered over 460,000 hits of the erotically charged video on its site alone. Rocketing up the Top Ten on Viral Video charts, "Romantic Death" was selected for inclusion in this year's Resfest Film Festival (resfest.com) and was singled by director Mark Romanek in The New York Times Playlist column, where he remarked, "It has a very organic narrative structure, with an arc of arousal, climax and its denouement; and that turns out to be a great analogue to the arc that a pop song follows."

"Romantic Death" is the first outbreak video from The Sun's groundbreaking new DVD album, "Blame It On The Youth," set for release September 27th, 2005. The album will also be available on a special double vinyl gatefold package and digitally through all participating digital retailers.

"Blame It On The Youth" highlights fourteen new original songs by the Columbus, Ohio-based quintet with accompanying videos for every selection, produced by the band and a variety of video directors. "We wanted to present our debut album in a way that would be interesting and unique," the band explained in a recent statement. "Each of the companion videos will only strengthen the experience. We hope everyone enjoys it."

The participants of "Romantic Death" certainly are. In fact, if you'd like to "participate" yourself, The Sun's fans can enjoy being in an interactive online music video. The tool allows fans to upload a photo of their face to be customized in size and position. Once the photo is uploaded to the video, you can play it back, save it, or send to a friend. Coming soon on www.myspace.com/thesun or www.thesunwebsite.com.

TOUR DATES WITH APOLLO SUNSHINE:
Sat   October 8      Buffalo, NY            Mohawk Place
Sun   October 9      Cleveland, OH          Beachland
Mon   October 10     Columbus, OH           Little Brothers
Tue   October 11     Urbana, IL             Canopy Club
Wed   October 12     Chicago, IL            Schubas
Thu   October 13     Minneapolis, MN        Ascot Room
Sat   October 15     Columbia, MO           Mojo's
Mon   October 17     Denver, CO             Hi-Dive
Tue   October 18     Salt Lake City, UT     Kilby Court
Thu   October 20     Portland, OR           Dante's
Fri   October 21     Seattle, WA            The Sunset Tavern
Sat   October 22     Eugene, OR             W.O.W. Hall
Mon   October 24     San Francisco, CA      Café Du Nord
Tue   October 25     San Jose, CA           Bank Club
Wed   October 26     Los Angeles, CA        Troubadour
Sat   October 29     Tucson, AZ             Plush
For counseling, confessionals, clinical advice or clean sheets, call your mother. For further information, don't procrastinate, contact: Warner Bros. Records Publicity: rick.gershon@wbr.com or 818-953-3473. All calls are confidential and will not be recorded. Don't delay, call today. Your eyesight depends on it. Operators are standing by.

www.thesunband.com

Contact Information

  • Contact:
    Warner Bros. Records Publicity
    Email Contact
    818-953-3473