SOURCE: Supply Chain Digital

Supply Chain Digital

June 12, 2012 13:46 ET

The Supply That Came in From the Cold, in Supply Chain Digital

SAN DIEGO, CA--(Marketwire - Jun 12, 2012) - Supply chain managers deal in extremes -- extremes of temperature, stakes, and expectations. In a disaster or shortage, nobody wants to hear excuses. They want what they want. Sometimes, they want what they need.

Whatever the ad campaign, technology, or consumer demand, it's a well-managed supply chain that will get the job done. Because when the chips are down, it's up to the people who administer that supply chain to make sure the milk's cold and the coffee's hot.

In this issue, we let you know how supply chain managers have learned to play it cool - and keep it that way. And with features on everything from rock shows to rocky road ice cream, May's got something for everybody.

I mean, at the very least -- who doesn't love ice cream?

Read the full article here:

About Supply Chain Digital
Supply Chain Digital is a leading digital media source of news and content for C-level executives focused on business and industry-specific issues such as: Logistics and Distribution; Procurement; Warehousing and Storage; and Outsourcing. Supply Chain Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Supply Chain Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai, and Norwich, England. For more information, contact 1-760-827-7800 or visit

Contact Information

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    Adam Selway Ryan
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